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Shopping.com Reports a Forty Percent Increase in Year-Over-Year Traffic to Merchants as More Mainstream Consumers Go Online This Year for Holiday Gift-Buying.


Strong Momentum This Year in Home and Garden Gifts Such as Upscale Vacuum Cleaners and Coffee Makers

BRISBANE, Calif. -- Shopping.com, the leading online comparison shopping site, today reported that by "Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold " consumer referrals or leads to retailers on its site increased by 40 percent over last year's referral traffic for November to date. The highest growth came in more traditional offline retail categories such as kids and family, home and garden and clothing and accessories.

Leads to merchants within Shopping.com's kids and family category grew by a staggering 70 percent year-over-year for November to-date, while referrals in home and garden grew by 51 percent and by 47 percent in clothing and accessories. Shopping.com's electronics and computers categories saw more typical growth patterns this year, with referral traffic growing by 16 percent and 22 percent respectively.

Despite the high increase in merchant referral traffic, Shopping.com doesn't expect Black Friday to be its busiest day. The Black Friday equivalent for online shopping is Cyber Monday The name given by online retailers and e-commerce experts to the Monday following the Thanksgiving holiday. With its Black Friday counterpart in actual store-based traffic, analysts have pointed to significant spikes in online shopping on Cyber Monday. , the Monday after Thanksgiving. Last holiday, Shopping.com received its highest number of visitors on Cyber Monday, November 28, with most visitors coming to the site between noon and 2 p.m. Pacific. However, Shopping.com saw the most sustained activity on its site for the season on Monday, December 12, 2005, indicating that more consumers tend to browse earlier in the season, but make most of their purchases later on.

"eTail is looking more and more like retail every year, and this year we're seeing more mainstream consumers than ever before use the Internet to find, compare and buy their gifts," said Josh Silverman, general manager of Shopping.com. "Surprisingly, our highest-growth categories this season are not in more traditional online goods like electronics, but instead are in household goods and clothing categories as consumers become more comfortable buying online and as expedited shipping prices drop and reliability improves. And since Shopping.com recently added many new tools and features that simplify online shopping and help consumers save money and time, it's no surprise that our leads to merchants are significantly higher this year."

Shopping.com currently welcomes more than 40 million global unique site visitors each month, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 comScore Media Metrix. As shoppers find, compare and buy from more than 8,000 merchants with 60 million products across 280 categories, Shopping.com offers an expert perspective on holiday retail trends in the online world.

2006 Hot Holiday Products

According to Nielsen/NetRatings, Shopping.com was the third largest e-commerce destination last holiday season and based on consumer demand at Shopping.com on Black Friday, the most popular products for the 2006 holiday season include:

Electronics

* Apple iPod Nano A flash-based digital music player from Apple, introduced in 2005. Like larger iPod models, the nano has a color screen. Although the nano name suggests ultra-small "nanotechnology," the iPod shuffle is actually smaller. See iPod.  and iPod Video

* Microsoft Xbox 360 video game console A specialized desktop computer used to play video games. The three most popular game consoles are Sony's PlayStation 3 (PS3), Nintendo's GameCube and Microsoft's Xbox. Game software is available on CDs or DVDs, although earlier game machines used cartridges containing read only memory  

* PlayStation 3 video game console and PlayStation Portable video game console

* Canon PowerShot The PowerShot products are a line of consumer grade digital cameras, launched by Canon in 1995. The PowerShot line has been successful for Canon, and is one of the best-selling digital camera lines worldwide.  SD600 Digital Camera

* Panasonic 50 inch HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  Plasma TV A flat panel TV that uses the plasma display technology. See flat panel TV, plasma display and LCD vs. plasma.  

Toys

* TMX TMX Translation Memory eXchange
TMX Trimix (mixture of oxygen, helium and nitrogen used by divers)
TMX Tandem Mirror Experiment
TMx Time Management System
TMX Transparent Matrix (switch; Hekimian) 
 Tickle Me Elmo Tickle Me Elmo is a childrens' toy from Tyco, introduced in the United States in 1996, becoming that year's top fad. Bright red in color and based on Elmo, a Muppet character from Sesame Street, when squeezed, Elmo would chortle.  

* LeapFrog Leapster Multimedia Learning System

* My Little Pony Crystal Rainbow Castle

* Hasbro Fur Real Fur Real is considered to be a line of children's toys that are realistic looking and sounding pets. They were introduced in the year 2007 and can be found in North America. Squawkers McCaw is a notable example of a Fur Real animal.  Friends Butterscotch but·ter·scotch  
n.
1. A syrup, sauce, candy, or flavoring made by melting butter and brown sugar together.

2. A golden or tawny brown.
 Plush Pony

* Fisher-Price Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
 Barbie Jammin' Jeep Wrangler The Wrangler (also known as the YJ, TJ, and JK, as explained below) is an off-road vehicle produced by American automaker Chrysler under its Jeep marque.  

For the Home

* Cuisinart 12-Cup Coffee Maker

* Dirt Devil Kone Vacuum

* iRobot Roomba Vacuum

* Cuisinart 7-Cup Food Processor

* George Foreman G5 Indoor Grill

Clothing/Accessories

* Michael Kors Michael Slouch slouch  
v. slouched, slouch·ing, slouch·es

v.intr.
1. To sit, stand, or walk with an awkward, drooping, excessively relaxed posture.

2. To droop or hang carelessly, as a hat.

v.
 Harness Boot

* Adidas a3 Gigaride Running Shoes For Men

* Ugg's Women's Boots

* Spy Astro Sunglasses

* Oakley Women's Minute Sunglasses

Category Searches Reveal Top Consumer Preferences for Holiday 2006

Popular searches within Shopping.com's major product categories help indicate key retail buying trends for the 2006 holiday season:

Home and Garden:

* Consumers are tired of the clutter in their lives and put Cuisinart coffee makers and the nimble Dirt Devil Kone Vacuum cleaners on their list so they can "perk up" and organize their lives. Both products have ranked #1 and 2 respectively in our Home & Garden category for several weeks. Other popular vacuums on Shopping.com include iRobot Roomba motorized mo·tor·ize  
tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es
1. To equip with a motor.

2. To supply with motor-driven vehicles.

3. To provide with automobiles.
 models. We also saw increased interest from consumers on Black Friday for higher-ticket home and garden items such as washers and dryers.

Shoes:

* More people headed online to add luxury to their wardrobes this year. Our top-selling boot was from high-end designer, Michael Kors, the Michael Slouch Harness Boot for women. Last year's top-selling boot was the Ugg Classic Women's Classic Short Boots. Others kept their pocketbooks in check this Black Friday and went with the more affordable Adidas a3 Gigaride Running Shoes for Men after they discovered that even prices for shoes like the a3 are competitive on Shopping.com - ranging from $73 - $120 from our merchant partners.

Electronics:

* High Definition Plasma TVs continue to be in-demand this holiday as price points drop further and further. In fact, eight of the 20 most popular "Black Friday" products were HDTVs. The most popular being the Samsung 42", which can vary in cost by as much as $1,000 on Shopping.com. Sling Media's Slingbox adapter for redirecting TV signals from your cable box to your computer of choice also made its way into many boxes under the tree this season, and can be found on Shopping.com from $125 to $200.

Toys:

* Elmo for President? Elmo proves his popularity yet again as the newest TMX Tickle Me Elmo was the most popular toy on Shopping.com this Black Friday, with the Hasbro Barbie's Jammin' Jeep Wrangler Power Wheels following closely in Elmo's dust. It pays to compare on Shopping.com. Barbie's Jammin' Jeep Wrangler is listed on our site from 7 merchants, for prices which can vary by as much as $100.

About Shopping.com

Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet with items from thousands of trusted stores from across the Web. With a singular focus on shopping, Shopping.com offers shoppers easy-to-use search tools, engaging content, time-saving navigation, along with millions of product and merchant reviews from the Epinions community, all in one place. The Shopping.com Network powers the shopping experience for hundreds of websites.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 25, 2006
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