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Shop sells the gear for making wine and beer.


MOST people buy their wine, beer and cheese at the store. But a few hobbyists like to make their own. John Daume sells the materials and equipment and provides the know-how to do it. He had worked as a department store buyer, first at Gimbel's in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, then at Bullocks in downtown L.A., before opening a division of Wine Art of America, which supplied home winemakers in the late 1960s. When that company failed, he opened the Home Wine-Beer-Cheesemaking Shop in Woodland Hills. Daume also runs a Camarillo winery win·er·y  
n. pl. win·er·ies
An establishment at which wine is made.

Noun 1. winery - distillery where wine is made
wine maker
.

"There's absolutely no reason to make wine, beer or cheese in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . It's available in stores. (Yet) it's a very satisfying hobby. It's a change, it's a break. They can create something. They're a producer, not just an empty consumer.

"I deal with about 200 major suppliers and five different major wholesalers. This time of year we carry premium kits--the grapes come from all over the world--from $50 to $125 that make 30 bottles of wine. So a person can make 30 bottles of wine relatively inexpensively.

"We have classes. The emphasis is on quality. The days are long gone when you apologize because you made it at home.

"I just got back from a three-day industry seminar at UC Davis on wine production, covering all the latest techniques. One is oxygenation oxygenation /ox·y·gen·a·tion/ (ok?si-je-na´shun)
1. the act or process of adding oxygen.

2. the result of having oxygen added.
. That permits professional winemakers to get the wine out earlier, making it smooth and palatable pal·at·a·ble  
adj.
1. Acceptable to the taste; sufficiently agreeable in flavor to be eaten.

2. Acceptable or agreeable to the mind or sensibilities: a palatable solution to the problem.
. But you can't just bubble some oxygen in the wine. You have to know the details.

"Any number of people that have come out of the shop have opened their own wineries. I take a little pride in that. But I take as much pride in a person bringing in a nicely made bottle of wine, or a nicely made cheese.

"There's constant handholding hand·hold·ing  
n.
Strong personal support and reassurance, especially to alleviate tension and anxiety.
. It takes lots of dedication. If I'm doing my job right, they're going to be successful and they're going to be good customers.

"We bring grapes in through the winery in the fall. We start taking orders Aug. 1. The same grapes I use at the winery are available for home winemaking. I tell people the winery is in Camarillo, out by the old state mental hospital, 'cause you gotta got·ta  
Informal
Contraction of got to: I gotta go home. 
 be nuts to be in this business."
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Weekly Briefing
Comment:Shop sells the gear for making wine and beer.(Weekly Briefing)
Author:Silkin, Steve
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Apr 5, 2004
Words:380
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