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Shoe boutique brings New York to Calabasas.


STEP inside Dawn and John Spilman's Leap Shoe Lounge and you are immediately struck by the sense that you have stepped beyond the provincial walls of old-town Calabasas and into the hip minimalist min·i·mal·ist  
n.
1. One who advocates a moderate or conservative approach, action, or policy, as in a political or governmental organization.

2. A practitioner of minimalism.

adj.
1.
 interior of a downtown Manhattan boutique Boutique

A small investment firm specializing in offering specific, but limited services to a select number of individuals.

Notes:
These investment firms are the alternatives to large financial supermarkets. They provide a highly personalized environment for investing.
. This posh fashion haven lies adjacent to the Commons in the Calabasas Plaza.

The team behind Calabasas' newest retail outpost are shoe industry Noun 1. shoe industry - an industry that manufactures and sells shoes
industry - the people or companies engaged in a particular kind of commercial enterprise; "each industry has its own trade publications"
, veterans. Dawn is a creative art director, having worked on projects with Ugg Boots, and previously as an executive at L.A. Gear. She is still currently managing advertising campaigns in the footwear industry.

John also works in footwear, and is presently Reebok's senior sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 of fashion.

As local residents and shoppers in Calabasas, they are attempting to fill

the void in the West Valley's fashion forward apparel market by opening their shoe lounge in the center formerly known for its post office, selling a product directed at both the fashion-forward high school student, as well as her still hip parents. There exists only one other high-end shoe store on this end of the Valley, located in the Commons, targeting an older, more conservative demographic.

Dawn explains how the couple came to open the boutique.

"With only one other fashion shoe store in Calabasas, we saw an opportunity in this area to sell both men's and women's shoes to the less conservative demographic. We knew this is where we wanted to be, and after identifying the space waited over one year for it to become available.

"The Calabasas customer is both sophisticated and discerning dis·cern·ing  
adj.
Exhibiting keen insight and good judgment; perceptive.



dis·cerning·ly adv.
, so we have been buying accordingly. Some of the lines Leap carries include: Costume National, Ugg, Diesel, and Irregular Choice, along with Eugenia Kim Eugenia Kim is a New York accessories designer best known for her line of hats. Her hat collection began with orders for her own cloche hat made in millinery class at Parsons School of Design.

She opened her first retail store in the East Village of downtown New York.
 hats, and Un Apres Midi de Chien bags.

"Having been in the shoe business for 20 years, we have an advantage over others new to the business as we consistently go to trade shows and are able to view the new lines and trends before most retailers and the general public. Although we have only been open two months, sales have been consistently increasing, and in the future, we are looking to open stores further north in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , and perhaps Palm Springs."
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:The Briefing; Leap Shoe Lounge
Author:Lushing, Margaux
Publication:San Fernando Valley Business Journal
Geographic Code:1U9CA
Date:Jan 19, 2004
Words:364
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