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ShoZu Upgrades Media Service for Mobile Phones, Offering New Benefits for Media Companies, Content Owners, Web Partners & Handset Manufacturers.


Easier Access to All Supported Web Destinations, ZuCast Media Delivery Service & More

LONDON -- ShoZu Inc. today announced an upgrade to its mobile phone media service that enhances the service's value to media companies, content owners, web partners and handset manufacturers by increasing the visibility and usability of both the application and the partner offerings. The new features make it easier for camera phone owners to activate the application, send images to photo sharing sites A Web site used to store and share photos. Users upload their pictures to the site, which are stored on the server and made available to friends and family via personal Web pages. Prints and other accessories can be ordered, which is the motivation for publishing the site.  and other Web destinations with the company's Share-It service, subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 the company's ZuCast media delivery service, and discover both the Web destinations and ZuCast options available.

"The ShoZu platform already offers major advantages for partners, from one-click image uploading with our Share-It system to automatic delivery of content to the user's handset with our ZuCast service. The newest version takes the next step by ensuring that consumers have easy access to all content and capabilities," said ShoZu CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Mark Bole. "These enhancements make ShoZu and its offerings as easy to find as address books and call histories, encouraging frequent use and continuing exposure to partners' brands."

New features include:

* Easier activation from the handset, whether ShoZu is pre-loaded on the phone or downloaded from a website. This promotes ShoZu adoption and associated partner visibility by eliminating the need for users to go through extra steps such as entering their email address See Internet address. .

* One-click image uploading for all Web partners, eliminating the extra clicks previously required to send images to sites that lacked full API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol.  integration with the ShoZu server. This enhancement assists photo sharing sites and other Web partners that are unable to provide APIs, and it also allows end users to choose any site as their one-click destination.

* Easy access to ZuCast and Web destination listings from the handset, enabling users to subscribe to ZuCasts or select Web destinations for image upload without visiting the ShoZu website. These new on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 catalogs are specifically designed to promote partner offerings.

* Full integration of ZuCasts with the Share-It service, eliminating separate sign up procedures. ZuCasts allow multimedia content to be delivered to the user's phone by subscription without any manual intervention or download wait, giving content providers a direct pipeline to mobile users for the first time.

ShoZu also offers a variety of custom capabilities for partners in all categories, including custom landing pages as well as priority catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  listings for Web and media partners under certain circumstances.

Benefits for Partners

ShoZu helps drive business for all parties in the mobile content value chain by delivering a high-demand service with clear technological, strategic and ease-of-use advantages over any similar offering on the market today.

For brands, media companies and content providers, ShoZu offers the ability to connect, engage and interact with their consumers in the mobile world in a compelling yet effortless ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 way, allowing partners to maintain the quality associated with their brand while seamlessly transitioning to the mobile device. For web communities, ShoZu offers increased usage and stickiness through easy extension of community services to the mobile phone with minimal upfront investment.

For handset manufacturers, ShoZu offers unlimited content support on one open application platform, eliminating the need to install different clients for each service or upgrade the client when a new service is added. For mobile operators, ShoZu offers the ability to generate new revenue streams with a service that has strong appeal for the key 14-30 demographic and does not interrupt other revenue-generating services.

Availability

The ShoZu upgrades will be available on Symbian Series 60v2 and v3, Microsoft Smartphone A cellular telephone with information access. It provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition, still and/or video camera, MP3, TV or video player and organizer (see PDA).  2003 and Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Mobile devices, including the Motorola Q The Motorola Q is a Windows Mobile smartphone first announced in the Summer of 2005 as a thin device with similar styling to Motorola's immensely popular RAZR. Motorola in a partnership with Verizon Wireless released the Q on May 31, 2006[1]. , before October 30. A version for Java-based handsets will follow later this year.

About ShoZu

ShoZu is a mobile media service enabling consumer and media brands to connect with their consumers by mobile phone, driving increased usage of content and web-based services by seamlessly bridging the mobile subscriber to the media world. The company's patented technology allows consumers to download and upload photos, videos, music, text and other digital content without the need to open a mobile phone browser browser

Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used
, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Services include innovative ZuCasts that deliver content to the handset automatically, one-click uploading of camera phone images and video clips A short video presentation.  to community websites and other destinations, and two-way mobile-to-web messaging and interactivity. For more information, visit www.shozu.com/corporate.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 17, 2006
Words:735
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