ShoZu Named As One of '10 Emerging Wireless Entertainment Players to Watch in 2007'.Mobile Media Service Provider Earns Spot on Analyst's Top 10 List ORLANDO, Fla. -- ShoZu Inc., a provider of multimedia delivery and advertising services for mobile phones, has been recognized by IDC, a leading provider of global IT research and advice, as one of 10 Emerging Wireless Entertainment Players to Watch in 2007 (Doc #205858, March 2007). IDC identified ShoZu as one of 10 companies with the potential to have a significant impact on the future direction of the wireless entertainment industry. ShoZu's inclusion in IDC's 2007 list of influential wireless players marked the company's second major industry recognition in a month. In February, ShoZu was honored with The Most Innovative Mobile Application award at the 2007 3GSM awards in Barcelona. ShoZu's 2006 kudos included awards in the Best Branded Content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Application category at the 2006 Forum Nokia This article has multiple issues: * It reads like an advertisement and needs to be rewritten in a neutral point of view. * It may need a complete rewrite to meet Wikipedia's quality standards. PRO and the Best Mobile Entertainment Application category at 2006 CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless. "As camera phones and online social networking Web sites Following are the most popular social networking sites on the Web along with many innovators. There are many more, and sites emerge and wither away all the time. For more on social networking sites, see social networking site. The Pioneers www.myspace. continue to gain in popularity and mobile user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as and mobile advertising start taking off, ShoZu and similar companies should benefit from this demand," said Julien Blin v. t. & i. 1. To stop; to cease; to desist. n. 1. Cessation; end. 1. a thin buckwheat pancake made with yeast and usually filled with sour cream and folded over. See also blini. , research analyst for IDC's Wireless and Mobile Communications. "Ultimately, ShoZu's application could help carriers to improve the mobile user experience, increase data traffic and revenue, and reduce churn." ShoZu offers two complementary services that simplify multimedia content exchange on mobile phones by reducing the process to a single click or no clicks. The Share-It service enables one-click upload of photos and video clips directly from camera phones to a wide variety of photo sharing Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (whether publicly or privately). This functionality is provided through both websites and applications that facilitate the upload and display of images. communities and other Web destinations, while the ZuCast service provides automated subscription-based delivery of published multimedia content to mobile phones with no user intervention. Brands, media companies and content providers can use ZuCasts to reach customers through the mobile channel. In addition, ShoZu has developed the first mobile advertising platform that can deliver ads to the handset without random push advertising or disruption of phone activities. Ads and sponsorship material are interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. with ZuCast videos, photos, music, games, ringtones, wallpaper, news feeds and other rich media sent to the phone at the user's request. Content is downloaded in the background without waiting for pages to load or interrupting phone calls, creating the first user-friendly mobile advertising experience. All of these services can help mobile operators drive revenues by providing a reason for consumers to purchase data service plans and increase data usage. "This latest recognition by IDC reflects the power of our technology to build the mobile channel for consumers, brands and wireless carriers alike by simplifying and enhancing the user experience," said ShoZu CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mark Bole. "We are able to provide a broad range of rich media experiences on the handset without the user frustration associated with the mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . This is essential to the maturation of the mobile market." About ShoZu ShoZu is a mobile media service that enables consumer and media companies to interact with customers on their mobile phones through fast, easy exchange of multimedia content and web-based services. The company's patented technology allows consumers to download and upload photos, videos, music, text and other digital content to and from the handset without the need to open a mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable , wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Services include innovative ZuCasts that deliver content to the handset automatically, one-click uploading of camera phone images and video clips to community websites and other destinations, and two-way mobile-to-web messaging and interactivity. For more information, visit www.shozu.com/aboutus. |
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