Shiseido Finds That Some Fragrances Have Greater Effect on Taste When Frequently Experienced.

Tokyo, Japan, Jan 4, 2006 - (JCN) - Japanese major cosmetics manufacturer Shiseido has announced the results of its latest research on fragrance.

The company has elucidated that thick fragrances such as those of fruit, floral-aldehydic and oriental notes have a greater effect on individual taste, or like them more, when they are frequently sniffed.

Based on these findings, Shiseido plans to develop fragrances for daily use that heighten users' fragrance preferences, and use them in new products that it will release in spring 2006.

Details of the research were presented at three academic meetings held in 2005: the 69th Annual Convention of the Japanese Psychological Association, the 39th Annual Meeting of the Japanese Association for the Study of Taste and Smell, and the 57th Research Symposium for the Society of Cosmetic Chemists of Japan.

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