Shiner Bock Heads for the West Coast; The Nation's Most Popular Bock Beer Comes To California.Business Editors & Food Writers SHINER shiner: see minnow. shiner Any of several small freshwater fishes (genera Notemigonus and Notropis, family Cyprinidae). The common shiner (Notropis cornutus) is a blue and silver minnow up to 8 in. (20 cm) long. , Texas--(BUSINESS WIRE)--April 25, 2000 In response to popular demand, Shiner Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally , the country's number-one selling Bock beer, has come to California. Shiner Bock's California entry means the brand is available coast-to-coast throughout the southern half of the United States. Shiner Bock made its blockbuster California debut this March in Los Angeles, San Diego and Orange County and will soon expand into Northern California. The brand's California entry was brought about by the groundswell ground·swell n. 1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment. 2. of popular demand for Shiner Bock. The Spoetzl Brewery has received thousands of e-mails and letters -- both from transplanted Texans longing for a taste of home and Californians familiar with Shiner Bock's reputation -- all asking for the beer to be made available in the Golden State. Californians who e-mailed the brewery asking for Shiner Bock will receive information about their favorite beer through a year-long e-mail campaign. They can also win a free t-shirt by spreading the news Spreading the News is a short one-act comic play by Lady Gregory, which she wrote for the opening night of the Abbey Theatre in Dublin, 27 Dec. 1904. It was on a double bill with William Butler Yeats's On Baile's Strand. to 10 of their friends and encouraging them to sign up for the Shiner e-mail newsletter. "Shiner Bock is the most popular Bock beer in the country, so it's no surprise that California consumers have been clamoring for us to make the beer available in their state," said Shiner brand manager Gary Hudman. "We've heard all the requests, and we're pleased to be able to satisfy them. With so much grassroots support, we're sure Shiner Bock will be a big hit in California." Shiner Bock is now available at hundreds of retail locations throughout Southern California and is on tap at many bars and restaurants in the area. For more information on where to find Shiner Bock in Southern California, consumers can visit www.shiner.com. Shiner Bock is a full-flavored, deep amber beer brewed by the Spoetzl Brewery in tiny Shiner, Texas. Its handcrafted hand·craft n. Variant of handicraft. tr.v. hand·craft·ed, hand·craft·ing, hand·crafts To fashion or make by hand. hand·craft brewing process creates a smooth, inviting taste without the excessive bitterness that characterizes many micro, specialty and imported beers. The Spoetzl Brewery, established in 1909, is the oldest independent brewery in Texas and boasts an award-winning reputation. The historic brewery offers three year-round brews and two very popular seasonal products. In addition to Shiner Bock, consumers can always enjoy Shiner Blonde, a Bohemian-inspired natural golden lager, and Shiner Honey Wheat Ale, an authentic bottle- and keg-conditioned Hefeweizen and winner of a Silver Medal at the 1999 Great American Beer Festival The Great American Beer Festival (GABF) is a three-day annual event hosted by the Brewers Association held at the end of September or the beginning of October in Denver, Colorado. . The brewery also produces Shiner Winter Ale, a Bavarian-style Dunkleweizen and 2000 Silver Medal-winner at the Brewing Industry International Awards (BIAA BIAA Brain Injury Association of Alberta BIAA Brain Injury Association of Arkansas ), and Shiner Summer Stock, a German-style Kolsch Bier bier n. 1. A stand on which a corpse or a coffin containing a corpse is placed before burial. 2. A coffin along with its stand: followed the bier to the cemetery. . For more information on the Spoetzl Brewery or the Shiner family of beers, please visit the brewery on the Web at www.shiner.com. |
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