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Shilo upgrades, making rooms for growth.


Byline: Joe Mosley The Register-Guard

SPRINGFIELD - The inventory of hotel and motel rooms in the Gateway commercial area is being upgraded and expanded, following a lull in the lodging industry that included the demolition of two of the region's largest hotels.

Gateway will be the likely site for two new hotels that are being planned currently, and an existing facility has been upgraded recently to hold on to its share of what is expected to become a growing market for lodging in the area.

"That's an important location for us, and with the closure of a couple (nearby) properties we knew there was an opportunity," said Ivan McAffee, vice president for sales and marketing of Shilo Inns Shilo Inn is a mid priced hotel chain operating 47 hotels predominantly on the west coast of the United States, with a large concentration of locations in the state of Oregon. .

The Portland-based chain of 45 hotels in nine Western states completed a $1 million remodel re·mod·el  
tr.v. re·mod·eled also re·mod·elled, re·mod·el·ing also re·mod·el·ling, re·mod·els also re·mod·els
To make over in structure or style; reconstruct.
 last month at its 142-room facility at 3350 Gateway St., in Springfield. Bathrooms were remodeled in all units; carpets, bedspreads and curtains were replaced; all units were repainted; and new windows were installed.

The number of guest rooms was not changed.

"It was time for an upgrade to take place there," McAffee said. "It's important to us to have consistency from location to location. If you walk into a Shilo in Eugene, we want to have the same standards as if you were walking into a Shilo in Medford or Palm Springs."

Gateway has been home to several hotels and motels since it began to emerge as a commercial center more than 25 years ago.

As of 2000, at least 11 hotels and motels were located in the Gateway district.

In 2003, the 234-room DoubleTree Hotel - one of the area's largest - was purchased by Springfield developer Richard Boyles Richard Boyle may be:
  • Richard Boyle, 1st Earl of Cork
  • Richard Boyle, 4th Earl of Cork
  • Richard Boyle, 5th Earl of Cork
  • Richard Boyle, footballer who scored for Everton F.C. in the 1897 FA Cup final.
 and renamed the Clarion Hotel.

It was demolished de·mol·ish  
tr.v. de·mol·ished, de·mol·ish·ing, de·mol·ish·es
1. To tear down completely; raze.

2. To do away with completely; put an end to.

3.
 a year later to make room for the new Crossroads Center This page is about a shopping mall in Minnesota. For other malls named Crossroads, see Crossroads Mall. For the rehabilitation center, see Crossroads Centre.

Crossroads Center, is a shopping mall in St. Cloud, Minnesota.
 retail buildings at 3306 Gateway St., which is anchored by the Best Buy electronics store. A couple miles to the southwest, the Ramada ra·ma·da  
n. Southwestern U.S.
1.
a. An open or semienclosed shelter roofed with brush or branches, designed especially to provide shade.

b. An open porch or breezeway.

2.
 Inn at 225 Coburg Road also was razed raze also rase  
tr.v. razed also rased, raz·ing also ras·ing, raz·es also ras·es
1. To level to the ground; demolish. See Synonyms at ruin.

2. To scrape or shave off.

3.
, earlier this year, to make room for a new T.J. Maxx T.J. Maxx is a chain of American department stores owned by TJX Companies. It is the largest off-price apparel retailer in the United States offering brand name clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.  store.

That has caused some grumbling about diminished room availability and potential loss of convention capabilities.

But developer Boyles already has plans for a pair of new hotels in the Gateway area: a 90-room TownePlace Suites TownePlace Suites, a division of the Marriott International hotel chain, was officially unveiled in Newport News, Virginia on February 23, 1997. Less than ten years later, there are now 123 TownePlace Suites operating across the United States.  by Marriott, an extended-stay hotel; and a 142-room Holiday Inn.

Boyles did not return telephone calls this week seeking comment on the projects' status, but has said he expects the planning and permit process to be under way on each by late fall.

A Springfield planning official said no applications have yet been filed for either hotel.

The TownePlace Suites will be located at Kruse Way and Hutton Street - near the Courtyard by Marriott Courtyard by Marriott is a brand of hotels owned by Marriott International. They have over 2,800 hotels worldwide, as of June 2007. Courtyard by Marriott is designed for business travelers.  and Comfort Suites hotels that are operated by Boyles' company, InnSight Hotel Management Group. The company also operates a Holiday Inn Express in the Gateway area.

The location of the new Holiday Inn has not been announced.

In announcing the two new hotels in August, Boyles cited the nearby construction of a new PeaceHealth hospital and a Royal Caribbean call center, and expansion of the Symantec plant, as reasons to expect increased demand for rooms in the area.

McAffee, the Shilo Inns spokesman, said the Gateway location is one of five in the chain that have been upgraded this year.

"With 42 properties, it's pretty much a continual process we work year-around on," he said.
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Title Annotation:Business; Hotel remodels to contend with expected lodging expansions in Gateway area
Publication:The Register-Guard (Eugene, OR)
Date:Oct 8, 2005
Words:567
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