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Sheree Waterson Joins ENFASHION, Inc.


Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 5, 2000

Former Zutopia VP Appointed President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ENFASHION,

Creator of Breakthrough Virtual Apparel Try-On Technology Slated to

Revolutionize E-Commerce

ENFASHION, Inc. (www.enfashion.com), the creator of the first web-based 3-D simulation system that allows users to try on clothing, today announced the addition of Sheree Waterson as President and Chief Executive Officer (CEO).

Waterson, former Vice President of Merchandising at Zutopia, brings over twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
 of extensive experience in retail start-ups, merchandising and buying. Her arrival will bring a broad base in retail experience to online apparel shopping.

"Sheree's expertise and personality make her the ideal choice to develop and lead ENFASHION," said Eugene Lee Eugene Lee may refer to:
  • Eugene "Porky" Lee (1933–2005), a U.S. child actor
  • Eugene Lee (actor), a U.S. radio deejay, actor, and cable television host
  • Eugene Lee (designer), Tony-Award winning designer
, COO and founder of ENFASHION. "Her impressive credentials and knowledge of the retail and start-up industries, coupled with the company's superior virtual try-on technology and vision for the future of e-commerce, will ensure the success of this new venture. Sheree is the perfect addition to the ENFASHION team."

The selection of Waterson reinforces ENFASHION's commitment to increase online apparel sales by addressing fundamental issues such as fitting and visualization. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a PricewaterhouseCooper's survey, the over 80% of Internet shoppers maintain that the biggest problem with shopping for clothing online is that they are unable to try on the items before buying them.

VTryOn is the first web-ready 3-D simulation system that utilizes the designers or manufacturers DXF file (Document EXchange Format file) An AutoCAD 2D and 3D graphics file format. ASCII based, many CAD systems import and export the DXF format for graphics interchange.  of the exact pattern of each individual garment to pull together sewing lines to create the virtual image. ENFASHION's technology takes into account over 20 precise measurements of an individual's body, most aspects of each garment (cut, drape drape
v.
To cover, dress, or hang with or as if with cloth in loose folds.

n.
A cloth arranged over a patient's body during an examination or treatment or during surgery, designed to provide a sterile field around the area.
, size, color, style, texture, accessories, etc.) and simulates the physical interactions between the body and the clothes. This 3-D simulation system that sets ENFASHION apart is more visually accurate and sophisticated, surpassing the flashy presentation of many competitors.

Waterson joins ENFASHION, Inc. at a time when the company is poised to be the market leader for providing technologically, cutting-edge merchandising tools for the growing online apparel e-commerce industry. Prior to joining ENFASHION, Waterson led the conception, design, brand development and execution of the start-up chain Zutopia, a subsidiary of Gymboree Corporation. As the VP of Merchandising, she oversaw all of the marketing, product development, planing, store design and visual merchandising with full budget responsibility. Waterson recruited and assembled a multi-talented team, with specialization in each of these areas. At Zutopia, Waterson directed marketing vehicles including radio, web site development and direct-to-consumer marketing. She successfully opened 19 stores in six months, with an annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 volume of $13 million. Prior to Zutopia, Waterson was a Vice President at Wet Seal and Direct Merchandise Manager (DMM See multimeter.

DMM - Digital Multimeter
) in the juniors department at Contempo Casuals. She also worked on the buying side at both Mervyn's and Joseph Magnin.

Waterson earned a BA in Psychology from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). , Berkley and currently resides in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
.

About ENFASHION

ENFASHION, Inc. is a Silicon Valley-based Internet Company focused on developing enabling technology for the apparel industry. The Company's proprietary VTryOn ("Virtual Try On") technology is the first web-based 3-D simulation system that allows internet users to virtually try on clothes. The users are able to see visual results close to the precision of a physical try on. This technology removes the try-on-to-buy imperative that has been a key obstacle for the rapid growth of the apparel e-commerce industry.
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Publication:Business Wire
Date:Oct 5, 2000
Words:566
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