Shelton Expands International Capabilities as Newest North American Member of Global PROI Network.Business Editors DALLAS--(BUSINESS WIRE)--Jan. 13, 2003 Technology Communications Firm Enhances Integrated Services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. Through Worldwide Partnership of Top Agencies Shelton, an integrated communications firm providing public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (PR), investor relations Investor relations The process by which the corporation communicates with its investors. (IR), creative design and marketing for high-tech companies, has been selected by Public Relations Organisation International, Inc. (PROI PROI Public Relations Organisation International PROI Political Return on Investment (New Progressive Coalition, LLC trademark) ) as the newest North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. partner in its worldwide public relations network. Effective immediately, the PROI partnership gives Shelton and its clients expanded access Expanded access refers to the inclusion of patients in a clinical trial for a new therapeutic treatment or chemical entity, where those patients would not satisfy the enrolment criteria for the scientific study in progress. to specific expertise and media relationships in markets outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Through Shelton, clients can coordinate global efforts through PROI's exclusive network of 50 PR agency partners selected from countries including Taiwan, Spain, Germany, France, Australia, Mexico, Argentina, Brazil, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. and the United Kingdom. "As global expansion continues throughout the technology sectors we serve, Shelton is responding by joining with PROI to fully and expertly promote client companies and products targeting multinational markets," said Stacey Gaswirth, Shelton's vice president of public relations. "As the only partner selected from Texas and one of the few with IR and deep-tech expertise, Shelton looks forward to the opportunity to foster relationships with fellow PROI partners and support U.S. exposure for their technology clients." To ensure superior quality throughout the network, PROI limits its membership to 50 partners by selecting the top five firms in each market based on size, expertise, client mix and geographic location to exchange resources. Seven members of PROI's international board, consisting of executives from member companies, review applications from candidate agencies. PROI's business model is to select specialized firms in niche markets to provide targeted expertise to its partners. "We selected Shelton to increase PROI's access to U.S. professionals with deep-tech knowledge and relationships with financial analysts, investment bankers Investment Banker A person representing a financial institution that is in the business of raising capital for corporations and municipalities. Notes: An investment banker may not accept deposits or make commercial loans. and venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , as well as industry analysts, trade media and business press, who cover technology," said Carl Courtney, president of PROI and icas Public Relations, London. "Shelton's customized approach to integrating PR and related disciplines ensures unified and consistent messaging across all audiences, and its collaborative philosophy will no doubt result in seamless sharing of knowledge and value among PROI partners and clients." With a focus in U.S. programs for technology companies, Shelton currently represents North American-based clients. Shelton will attend PROI's annual international and regional partner meetings in Charleston, S.C. scheduled for May 12-14, 2003. About PROI: Public Relations Organisation International (PROI) is the oldest partnership of independent public relations consultancies in 17 countries each serving local, national or foreign clients. The partnership, founded in Europe, provides clients with a cost-effective structure to conduct international or multi-market public relations and communications programs. Additional information is available at www.proi.org. About Shelton: Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property, enterprise software and other tech-related services. Through a dedication to value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies. More information about the firm is available at http://www.sheltongroup.com. |
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