Shell Oil and Chase Manhattan announce Shell Gold MasterCard.NEW YORK--(BUSINESS WIRE)--Sept. 12, 1996-- The Only Gold Card That Includes Free Emergency Roadside Assistance At No Additional Cost Shell Oil Co. and The Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. USA, N.A. (Chase) today announced the introduction of the Shell Gold MasterCard from Chase, the only gold card that includes emergency roadside assistance without additional cost. The Shell Gold MasterCard combines the same benefit of earning free Shell gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by as found in the Shell MasterCard, plus the peace of mind of Driver's Assurance(SM), providing cardholders with towing service, change of a flat tire, lock-out service, battery jump-start and delivery of emergency gasoline. The Shell Gold MasterCard from Chase capitalizes on the trend toward increased use of bank credit cards at service stations, offering loyal customers a reward, and the unique benefit of Driver's Assurance(SM), when they choose this increasingly popular method of payment. "Our launch of the Shell MasterCard from Chase was the most successful introduction of any gasoline credit card, with over one million customers signed up in the first two months," said Mike Urkowitz, Chase executive vice president. "The Shell Gold MasterCard from Chase will be a stellar addition to the diverse selection of credit card products offered by the new Chase this fall, which give our customers what they want: credit cards with greater value, flexibility, and convenience," said Urkowitz. The benefits to cardholders are both significant and immediate. By using the Shell Gold MasterCard from Chase, the average driver could save up to ten percent on annual gasoline purchases. There is no waiting period to earn rewards. Rebates are awarded to cardholders each month and are automatically applied to future Shell gasoline purchases directly on the card statement. Over $150 million in rebates have been redeemed re·deem tr.v. re·deemed, re·deem·ing, re·deems 1. To recover ownership of by paying a specified sum. 2. To pay off (a promissory note, for example). 3. since the Shell MasterCard was introduced in October, 1993. "The Shell Gold MasterCard from Chase provides a new product to existing and new customers of Shell. It is a card for drivers with the value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. benefit that provides for emergency roadside service. The Shell MasterCard has proven to be the most popular choice for consumers in the cobranded gasoline category with over five million cardholders enjoying the benefits of earning free Shell gasoline," said Sam Morasca, Vice President - Marketing, Shell Oil Products Co. Shell Gold MasterCard cardholders can earn an extra five percent rebate rebate, partial refund of the total price paid for goods or services. In the United States, rebates were historically given by railroads to favored shippers as a return on transportation charges. toward free Shell gasoline when using the Shell Gold MasterCard to pay for a vacation or cruise through Shell Gold MasterCard Vacations, and an extra five percent rebate toward free Shell gasoline when renting a car from Hertz hertz (hûrts) [for Heinrich R. Hertz], abbr. Hz, unit of frequency, equal to 1 cycle per second. The term is combined with metric prefixes to denote multiple units such as the kilohertz (1,000 Hz), megahertz (1,000,000 Hz), and gigahertz with the Shell Gold MasterCard. The Shell Gold MasterCard from Chase has a $45 annual fee and a fixed APR APR See: Annual Percentage Rate of 17.8 percent. Shell Oil Co. is a leading U.S. oil, gas and petrochemical petrochemical, any one of a large group of chemicals derived from a component of petroleum or natural gas. The cracking processes for manufacturing gasoline produce vast quantities of gaseous hydrocarbons. company. Shell is one of the leading gasoline retailers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and sells its products through approximately 9,100 service stations in 40 states and Washington, D.C. Shell gasoline is the world's best selling gasoline. The Chase Manhattan Corp. is the largest bank holding company in the United States, with over $300 billion in assets. It is also one of the nation's preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae financial products companies, with leading positions in credit cards, mortgage banking, consumer finance, mutual funds and home banking. Domestically, it has offices in 39 states and relationships with more than 25 million households coast to coast. To apply for a Shell Gold MasterCard from Chase, pick up an application at a Shell service station or call toll free 1-888-931-GOLD. CONTACT: The Chase Manhattan Bank Charlotte Gilbert-Biro, 212/270-7455 http://www.chase.com or Shell Oil Co. Kitty Borah, 713/241-4544 Dee Dee Taylor, 713/241-5164 |
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