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She's got game: sports agent Sharon Creer.


Why would players come to you, a coach asked Sharon Creer, referring to her male basketball clients.

"Why not?" she responded.

"Because you're a woman," the coach retorted as if the answer were an obvious one.

That was three years ago. And while female sports agents aren't a novelty in the WNBA WNBA Women's National Basketball Association
WNBA World Ninepin Bowling Association
WNBA Wannabe Nasty Boys Association
WNBA Women's National Book Association, Inc.
WNBA Warszawski Nurt Basketu Amatorskiego
, "In the male genre, I'm still quite new," Creer acknowledges. In the beginning, she often received voice mail from coaches who were startled star·tle  
v. star·tled, star·tling, star·tles

v.tr.
1. To cause to make a quick involuntary movement or start.

2. To alarm, frighten, or surprise suddenly. See Synonyms at frighten.
 by talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 a female agent. Creer hasn't, however, allowed such overt or even intimated sexism deter her from what she identified as a great career opportunity.

Early in her career, she recognized an underserved niche market among gifted women basketball players whose season with U.S. leagues is only three months long. So Creer focused on specializing in pairing the National Women's Basketball League The National Women's Basketball League or NWBL was an organization governing basketball leagues for women in the United States. The league was founded in 1997 and began play in the Fall of that year. The league used to have its own season during the off-season of the WNBA. , the United States Basketball League “USBL” redirects here. For other uses, see USBL (disambiguation).

The United States Basketball League OTCBB: USBL is a professional men's spring basketball league. The league was formed in 1985 and has been in continuous operation every year except 1989.
, and WNBA players during their off-season in the U.S. with international teams in countries that include Croatia, Israel, Russia, and Turkey.

A significant placement in 2001 was Creer's signing WNBA World Champion and Houston Comet Tiffani Johnson to play in Korea. Other clients include San Antonio Silver Star Toccara Williams, who is playing in Turkey, and Shaquana Wilkins from the University of Miami This article is about the university in Coral Gables, Florida. For the university in Oxford, Ohio, see Miami University.

The University of Miami (also known as Miami of Florida,[2] UM,[3] or just The U
, who is playing in Portugal. Creer is also currently negotiating a coaching contract for former NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 star Darryl Dawkins.

Earning a master's degree in sports and organizational psychology from John F. Kennedy University John F. Kennedy University is a private university. School of Law
In the July 2007 California Bar Examination, nineteen graduates took the examination for the first time. Six passed. Fifty-four took the examination for, at least, a second time after previously failing it.
 in Orinda, California, Creer's ambition was to be a sports psychologist--a position she found with a soccer team at Richmond High School Richmond High School can refer to one of these schools:
  • Richmond High School (Richmond, British Columbia)
  • Richmond High School (Richmond, California)
  • Richmond High School (Richmond, Indiana)
  • Richmond High School (Maine) in Richmond, Maine
 in Richmond, California. A chance meeting in 1996 with prominent sports agent Bill Puffy (see Duffy's bio in "50 Most Powerful Blacks in Sports" in the March 2005 issue) piqued her interest in sports management, and Puffy offered to serve as a mentor.

Her most critical lessons learned were about strategy and studying players as well as the team playbook. "Identify the team's objectives to coincide with [the] player," she recommends. Creer also suggests that of the five playing positions in basketball, new agents should study and focus on managing one type of player. Creer studied the forward position by watching all the games on cable and then strategizing on how her client in that position would benefit a particular team. Delores Jones, forward for the University of Chicago, was her first client.

"Be really focused on what you do for your client and follow through," she offers. "Don't be discouraged. If you don't get the marquee player, the challenge then is that you can turn that player into a high-profile player."

For those who are interested in pursuing sports management The Black Sports Agents Association (www.blacksport sagents.com) coordinates internships. Creer also recommends several books: Coming on Strong: Gender and Sexuality in 20th Century Women's Sports (Harvard University Press The Harvard University Press is a publishing house, a division of Harvard University, that is highly respected in academic publishing. It was established on January 13, 1913. In 2005, it published 220 new titles. ; $I8.95), How to Succeed as a Sports Agent (Oldcastle; $6.99), and Winning with Integrity: Getting What You Want Without Selling Your Soul (Three Rivers Press; $14.95).

Name: Sharon Creer

Career: Sports Agent

Age: 40

Niche: Off-season and international contracts

Location: Bay Area

Agent Salary Range: WNBA with marquee players: $50,000-$150,000

NBA with marquee players: $100,000-$1,000,000
COPYRIGHT 2005 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Career Profile
Author:Drakes, Sean
Publication:Black Enterprise
Geographic Code:1USA
Date:Apr 1, 2005
Words:540
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