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Shawn 'Jay-Z' Carter and Def Jam Expand with New Label Roc La Familia; Debut Roc La Familia Signing, Aztek Escobar, Readies to Release Debut Album Columbian Necktie.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Further expanding on its world-renown brand and mandate to nurture artistic vision, Def Jam Recordings Def Jam Recordings is an United States based hip-hop record label, owned by Universal Music Group, and operates as a part of The Island Def Jam Music Group. Company history
Beginnings
Def Jam was founded by Rick Rubin in his dorm room at New York University.
, the largest producer of urban music and a division of Universal Music Group, the world's leading music company is launching Roc La Familia This article is about the Polish political party. For other uses, see Familia (disambiguation).
Familia ("The Family," from the Romain familia
, it was announced today by Shawn Carter, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Roc-A-Fella Records Roc-A-Fella Records is an American hip hop/rap record label. It was co-founded in 1996 in New York City by hip hop mogul Damon "Dame" Dash, Kareem "Biggs" Burke, and Shawn "Jay-Z" Carter. The label is owned by Universal Music Group.  and Def Jam Recordings.

All artists signed to Roc La Familia, which will have its headquarters in New York, will receive marketing, sales and distribution support from Def Jam. Roc La Familia will feature a broad array of artists encompassing such musical genres as reggae, reggaeton, calypso Calypso, in Greek mythology
Calypso (kəlĭp`sō), nymph, daughter of Atlas, in Homer's Odyssey. She lived on the island of Ogygia and there entertained Odysseus for seven years.
, tribal and West Indian West In·dies  

An archipelago between southeast North America and northern South America, separating the Caribbean Sea from the Atlantic Ocean and including the Greater Antilles, the Lesser Antilles, and the Bahama Islands.
. The first artist signed is Houston-based Columbian rapper Aztek Escobar.

"Everybody talks about the world getting smaller, well we are doing something about it," stated Carter. "Roc La Familia will leverage the extensive resources of Def Jam to introduce fans to cultures that they would not normally be exposed. World Music has evolved as a genre, it now blends contemporary styles such as hip-hop, rock and electronica with traditional and roots music."

As stated by Juan Perez, President, Roc La Familia, "I'm happy to open doors to artists of diverse cultures such as Aztek Escobar, a rapper born in the U.S. with Colombian heritage."

A buzz has been growing about the Houston rapper by the name of Aztek Escobar who not only gained attention from a collaboration with Jay-Z, but was signed by Hova himself and is currently working on his debut album Colombian Necktie.

"I got the name Aztek Escobar when an OG Mexican gave me the name because he said I was a warrior. Aztec is an old tribe that used guerilla tactics and since I was always fighting he called me 'Little Aztek.' When he passed away, I took that name as a real personal thing," commented Aztek Escobar. "People don't really know about the 'chopped and screwed' style. I want to introduce that and my own style to the whole country."

Aztek recently released his first official mixtape, containing the track "Problem Houston" featuring Jay-Z. More information and music can be immediately available on www.aztekescobar.com.

Additional Roc La Familia signings and releases will be announced shortly.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 22, 2005
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