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Shaw's and Cheerios Honor Saugus American Little League All-Star Team; Special-Edition Cereal Box Features New England Little League Champs.


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WEST BRIDGEWATER, Mass.--(BUSINESS WIRE)--April 7, 2004

Shaw's Supermarkets This article is about Shaw's Supermarkets. For the historic original Star Market chain owned by the Mugar family, see Star Market.

Shaw's, along with sister store, Star Market, is a wholly owned subsidiary of Eden Prairie, Minnesota-based Supervalu.
, Inc. announces that starting this week, all Shaw's stores across New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  and Star Market in Massachusetts will be selling a specially designed box of General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
 Cheerios(R) cereal that salutes the New England Champion Saugus American Little League Team.

"We are proud to join with General Mills in honoring these outstanding young champions on the famed Cheerios cereal box," stated Brian Pijanowski, Shaw's Senior Vice President for Buying and Merchandising. "Some of the world's greatest athletic champions have graced General Mills cereal boxes, and there are none more deserving than our own Saugus American Little League Champions. The members of the Saugus American Little League Team remind us about the importance of teamwork and reaching for your dreams. All of us at Shaw's are very proud of them, our hometown winning team."

Every Shaw's location in New England and Star Market in Massachusetts will be receiving a shipment of the commemorative box of Cheerios. The supply is limited, so fans of the Little League should visit their local Shaw's or Star Market soon to get a commemorative box. Featured on the front of the box is a team picture of the Saugus American Little League Champions. On the back of the box of Cheerios is a large picture of the team with pictures from the game in the background.

To help launch the cereal, Shaw's hosted a kick-off event at its store in Saugus this morning, Wednesday, April 7 at 11 a.m. Attending the event were the Saugus American Little League Champions, representatives from the Saugus Little League and New England Little League, and representatives from Cheerios and Shaw's. As part of the festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
, Shaw's, Cheerios and players made brief comments about this exciting event, and the team unveiled a six-foot enlargement of the back of the Cheerios package.

"We're delighted to celebrate this great team, together with Shaw's," said Melissa Margis, senior promotions planner for General Mills. "Cheerios, like baseball, is an all-American favorite, and this team's leadership, success and strong community following are a perfect fit to be featured on the box."

Former Boston Red Sox The Boston Red Sox are a professional baseball team based in Boston, Massachusetts. The Red Sox are a member and currently champions of the Eastern Division of Major League Baseball’s American League. From to the present, the Red Sox have played in Fenway Park.  catcher and broadcaster Bob Montgomery Bob Montgomery is a name shared by several people:
  • Bob Montgomery (born 1937), an American singer/songwriter and music producer
  • Bob Montgomery (born 1944), a Major League catcher for the Boston Red Sox from 1970 to 1979
 made a guest appearance and brought the greetings of the Red Sox. In addition, Red Sox Mascot Wally the Green Monster Wally the Green Monster is the official mascot for the Boston Red Sox Major League Baseball team. The etymology of his name is derived from the Green Monster nickname of the 37-foot wall in left field at Fenway Park. Wally debuted in 1997 to the chagrin of many older Red Sox fans.  also made a special appearance during today's event.

As part of their support of healthy champions, like the Saugus American Little League Champions, Shaw's and General Mills proudly donated $1,000 to the Little League Baseball Eastern Regional organization and $4,000 to the World Series Park Committee at this morning's press conference.

"Little League Baseball is delighted that the Saugus American Little League Team will be on the Cheerios cereal box," said New England Little League Eastern Region Director, Don Soucy. "We measure the success of any Little League team by how they act, play and inspire others. The 2003 New England Little League Champions exuded teamwork and talent at the A. Bartlett Giamatti Angelo Bartlett "Bart" Giamatti (April 4, 1938 – September 1, 1989) was the former President of Yale University, and later, the seventh commissioner of Major League Baseball in the United States.  Little League Leadership Training Center in Bristol, CT and in the 2003 Little League World Series. We salute their achievements and Cheerios for bestowing this honor upon them."

About Shaw's

Throughout the six New England states, there are 202 Shaw's and Star Market store locations serving more than four million customers each week and employing approximately 30,000 associates. During the most recently completed fiscal year, total Company sales were $4.4 billion. Shaw's and Star Markets are wholly-owned subsidiaries of J Sainsbury plc. For additional information, please visit www.shaws.com.

About the New England Champion Saugus American Little League Team

The core of the Saugus American Little League Team has always talked about going to Williamsport; it was their dream and they believed they could get there. Eleven of the 12 players have played together off and on since they were eight years old, and they've experienced many successes through the years. This team earned the first District 16 Championship for a Saugus American Little League Team since 1976, and the first Sectional title for a Saugus American Little League Team. They were the first District 16 team to win a state title since 1983, and the first Saugus Little League Team (American or National) to ever win a state title, the first District 16 team ever to win a New England Championship, as well as the first Saugus Little League Team ever to win a regional title. And, they became the second Massachusetts team in as many years to win the New England title.

At the Little League World Series Tournament, they beat Texas in seven innings INNINGS, estates. Lands gained from the sea by draining. Cunn. L. Dict. h. t.; Law of Sewers, 31.  in the semi-finals to advance to the US Championship game. After losing to Florida, they finished second in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The Saugus American Little League Team lost the consolation game Con`so`la´tion game

1. A game, match, etc., open only to losers in early stages of contests.
 to Curacao, and finished fourth in the World.

About General Mills

General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. , Pillsbury, Green Giant, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.

Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of
 and more. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Colombo, Yoplait, Totino's and Progresso. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.

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COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 7, 2004
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