Shave Naked -- or Not -- with ShaveNaked(TM) Skin Care System; Wash, Shave & Soothe Naturally.

NAPA, Calif. -- Every stroke of a razor is an assault to your face, potentially leaving your second-best asset looking like the victim of a cat fight. The new three-step, all-natural ShaveNaked(TM) skin care system softens the blow and keeps your skin looking its best, whether you shave au naturel in the shower or steamless at the sink.

The ShaveNaked daily shaving system consists of a trio of products formulated with natural botanicals such as aloe vera gel, jojoba, green tea and ginkgo biloba to help you prepare for, ease and recover from your shaving routine. The PreShave Wash cleans and conditions the skin prior to shaving, the Aloe and Oat Shaving Gel lubricates and protects skin from razor damage and discomfort, and the Multi-Vitamin Aftershave soothes, heals and fortifies after you've put the razor away.

The line also includes the ShaveNaked Scrub, a twice-a-week natural exfoliant that promotes deep cleaning, stimulates cell regeneration, combats razor bumps, and smoothes the appearance of shaved scalps.

When used in the shower, the three shaving products take full advantage of humidity that causes beard hair to expand by close to 35 percent. This results in an easier, closer shave with fewer nicks, cuts and ingrown-hair "razor bumps." It also helps prevent skin irritation and razor burn, extends razor life, and minimizes bathroom cleanup.

All ShaveNaked products are hypoallergenic and fragrance-free and have been developed without the use of animal ingredients, mineral oil, alcohol, or artificial dyes. No animal testing was used in product development.

All four ShaveNaked products are packaged in 4-oz. inverted tubes that stand on the counter, dispense easily in the shower, and cost $11.95 each. The line can also be purchased in a four-piece $39.95 boxed gift set. All products are available at www.shavenaked.com.