Shaun Alexander CHOICES ''Yards For Youth'' Challenge Helps Teens Reach Potential; Key Non-Profits Benefit From Fundraising Drive.

SEATTLE -- Seattle Seahawks running back Shaun Alexander -- leading the NFL in rushes, touchdowns and yards per carry -- is challenging business and individual donors to pledge dollars for every yard he gains in Sunday's game against the New York Giants. The top-five bidders over $10 per yard receive an Alexander autographed football.

Called the Shaun Alexander CHOICES "Yards For Youth" Challenge, proceeds benefit CHOICES Education Group and the Shaun Alexander Foundation, two nonprofits with programs for teens that develop life skills, character and leadership.

The Shaun Alexander Foundation empowers young men through education, athletics, character programs and leadership training, inspiring them to reach their full potential as mentors and role models for the next generation.

"I grew up watching the choices other people were making and what happened to them, and I learned a lot for my own life," Alexander said. "Now through my foundation I have the chance to mentor young men to make positive choices in their lives."

CHOICES is an interactive decision-making workshop that empowers teens to achieve academic success in pursuit of their career and life aspirations. In two hour-long sessions, business and community volunteers take teens through real-world exercises on academic self-discipline, time and money management and goal setting.

"I see the CHOICES workshop as a natural, and national, extension of the work we're doing in Seattle," said Alexander. CHOICES Education Group engages 2,040 community volunteers across 39 states delivering workshops to 183,000 teens each year.

CHOICES Executive Director Leo Muller noted, "We have the unique opportunity to serve every teen in the communities we support, delivering CHOICES in core class subjects at the same grade level every year. Think about the impact that makes over time."

To pledge support for the Shaun Alexander CHOICES "Yards For Youth" Challenge, call 1-888-CHOICES.

About CHOICES

CHOICES is an interactive decision-making workshop that empowers teens to achieve academic success in pursuit of their career and life aspirations. For more information visit www.choices.org. CHOICES Education Group is a 501(c)(3) not-for-profit organization.

About The Shaun Alexander Foundation

The Shaun Alexander Foundation focuses on improving young men's lives through programs that teach leadership and character. For more information visit www.shaunalexander.org. The Shaun Alexander Foundation is a 501(c)(3) not-for-profit organization.