Sharper Image Introduces ``Hot+Cold Snack Box'' for Home, Work and Car.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 15, 2001

Personal Electronic Mini ``Fridge'' Keeps Water, Food and

Drinks Cold, Fresh and Ready to Enjoy. Hot Option, Too.

The newest product innovation from The Sharper Image Corp. (Nasdaq:SHRP) is the "Hot+Cold Snack Box," a kind of miniature refrigerator that keeps cold drinks cold -- or hot foods hot -- with the flip of a switch.

Invented by Sharper Image Design(TM), the Company's product development group, the Hot+Cold Snack Box is aimed at the full spectrum of modern office-workers -- from those whose healthy habits include drinking bottled water throughout the day, to those who barely pause to eat at their desks or in their cars.

The Hot+Cold Snack Box is available exclusively through The Sharper Image's more than 100 retail stores, the Company's mail-order catalog and its e-commerce Web site, www.sharperimage.com.

Instead of liquid refrigerant or a noisy motor, the Hot+Cold Snack Box features clean, quiet, environmentally friendly Peltier Effect electronics to actually chill beverages that start out warm. Slide the switch to "Cold" and the interior rapidly drops to 42 degrees F. For keeping hot foods, slide the selector switch to "Hot" and the miniature heat pump will instantly reverse the flow of electricity and the interior temperature will quickly rise to 140 degrees F.

"The Hot+Cold Snack Box is attractive and small enough to fit into any environment," said Richard Thalheimer, Sharper Image's founder, chairman and chief executive officer. "It readily holds a six-pack of refreshment, plus a sandwich, fruit and snacks and keeps them ready to enjoy by a desk, next to an easy chair, near a work bench, in a dorm room, or even on a vehicle's passenger seat."

The Hot+Cold Snack Box comes with both an AC adapter for plugging into a wall outlet and a 12v DC adapter for plugging into a vehicle's dashboard power socket.

About The Sharper Image

The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life easier and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development group, Sharper Image Design. The Company operates more than 100 stores throughout the United States and mails millions of its award-winning catalogs each month. The Company's products may also be purchased on the Internet via its online store at sharperimage.com. The Company has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company's Web site. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers.

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on our current plans, expectations, estimates, and projections about the specialty retail industry and management's beliefs about our future performance. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates" or variations of such words and similar expressions are intended to identify such forwarding-looking statements. These statements are not guarantees of future performance and are subject to risks and uncertainties that are difficult to predict and which may cause our actual results and performance to differ materially from those expressed or forecasted in any such forward-looking statements. These risks and uncertainties are discussed in our Annual Report on Form 10-K under "Factors Affecting Future Operating Results" and include our ability to continue to find or develop and to offer attractive merchandise to our customers, changes in business and economic conditions, risks associated with the expansion of our retail store, catalog and internet operations, and changes in the competitive environment in which we operate. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements. However, readers should carefully review the statements set forth in the reports, which we file from time to time with the Securities and Exchange Commission, particularly our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, and any Current Reports on Form 8-K.