Sharp Showcases Newest Advances in Industrial Displays and LCD Technologies at Society for Information Display International Symposium.

CAMAS, Wash. -- Sharp Corporation:

WHO: Sharp Corporation, worldwide leader in Liquid Crystal Display (LCD) technology, and its North American sales and marketing organization for components, Sharp Microelectronics of the Americas.

WHAT: Sharp will demonstrate its broad lineup of high-quality LCD displays for industrial, consumer, and automotive applications, highlighting many new and enhanced display modules at the Society for Information Display International Symposium.

Industrial Displays

Based on its longstanding commitment to the industrial market in North America, Sharp will exhibit a broad selection of new and enhanced small- and medium-size display solutions ideal for applications such as industrial automation, gaming, transportation, financial, and point-of-sale kiosks. These displays offer higher resolution, greater contrast and luminosity, while maintaining drop-in replacement for current designs. Featuring sunlight viewability, high resolution, greater contrast and low power consumption, they also incorporate touchscreen capability, long backlight life, and wider operating temperatures and viewing angles.

In its booth, Sharp will exhibit displays from 3.5 inches to 19 inches for industrial applications, including:

--The 3.5 inch Advanced-TFT transflective LCD that offers greater viewability in a wide range of ambient light and is an optimum solution for handheld designs;

--A 3.7 inch CG-Silicon TFT LCD with multi-resolution and multi-color functionality. It offers greater design flexibility and is ideal for applications that require high resolution, crisp, clear images, and a thin profile;

--A 4.3 inch, 16:9 aspect ratio amorphous-silicon TFT LCD panel featuring 16 million colors on a 480 x 272 dot panel, with a 400:1 contrast ratio;

--A 5.7 inch amorphous-silicon TFT display with 500 cd/m2 of brightness;

--The new 12.1 inch Advanced Super View SVGA display with 800:1 contrast ratio, 250 cd/m2 of brightness and 800 x 600 pixel format;

--A 15.0 inch XGA display in a 1024 x 768 pixel format, with a 170 degree x 170 degree symmetrical viewing angle, 350 cd/m2 of brightness, and capable of displaying 16 million colors.

Displays for Consumer and Automotive Electronics

Sharp will also exhibit several large-format LCDs for TVs and displays for feature-rich handheld devices incorporating mobile video.

Several large-format LCDs for TV are currently in Sharp's line-up of Full-HD sets, each featuring true 1920 x 1080 pixel displays: 37 inch Full HD, 45 inch Full HD, 57 inch Full HD and 65 inch Full HD. These displays feature a high contrast ratio, wide viewing angle, and good motion performance.

Several high-quality displays for automotive applications include new instrument clusters, an 8 inch widescreen VGA display for rear-seat entertainment, as well as 3.1 inch and 4.2 inch displays for in-vehicle dashboard applications.

Sharp's newest display technology advancement, the Two-Way LCD, will be featured in the booth. The Two-Way LCD allows two people to view the screen at the same time and see different images based on the viewing angle. This leading edge LCD technology is ideal for automotive applications where, for example, the driver can view a map while the passenger watches a movie.

Additionally, Sharp will present new application ideas for their larger Two-Way LCD (26 inch), for directional advertisements beside an escalator or travolator. The Two-Way LCD can display different advertisements for the right and left directions. The technology of the large screen display will also create new market possibilities for advertisements and game possibilities in video arcades.

Booth Demonstrations

Sharp will hold integration demonstrations of its system solution for portable media player applications that feature Sharp's MCUs, Flash memory, LEDs and other components.

CONFERENCE ACTIVITIES: Sharp experts will make the following presentations at SID:

--Invited Paper: "CG Silicon Technology and System Integration for Mobile Applications," by Yoshitaka Yamamoto, Sharp Corp., Nara, Japan, Wednesday, June 7, 10:40 a.m., Room 103

--"Brightness Preservation for LCD Backlight Reduction," by Louis Kerofsky, Sharp Laboratories of America, Camas, Wash., Wednesday, June 7, 10:40 a.m., Room 130

--"LCD Motion Blur Analysis and Modeling Based on Temporal PSF," by Xiao-fan Feng, Sharp Laboratories of America, Camas, Wash., Thursday, June 8, 2:00 p.m., Room 104

--"A 3.6 inch 202-ppi Full-Color AMPLED Display Fabricated by Ink-Jet," by Tadashi Gohda, Sharp Corp., Nara, Japan, Thursday, June 8, 3:40 p.m., Room 135

--Poster Session 12: "High Performance CLC (CW Lateral Crystallized) Poly-Si TFT with Controlled Strain on Glass Substrate," by Kenichi Yoshino, Sharp Corp., Nara, Japan, Tuesday, June 6, 4:00 p.m., Esplanade Ballroom

--Poster Session 149: "Super-Reflective Color LCDs Displaying Moving Images without Polarizers," by Kiyoshi Minoura, Sharp Corp., Nara, Japan, Tuesday, June 6, 4:00 p.m., Esplanade Ballroom

WHERE & WHEN:

Sharp Booth No. 502

Society for Information Display International Symposium

Moscone Convention Center

San Francisco, Calif.

June 5-8, 2006

For conference agenda and exhibition information, please see: http://www.sid.org/conf/sid2006/schedule.html

For more information about Sharp and its products, visit www.sharpsma.com.