Sharp Laboratories of America Joins the Liberty Alliance Project; Federated Network Identity Supports Sharp Labs Vision for Networked Entertainment Products.Business Editors/High-Tech Writers CAMAS, Wash.--(BUSINESS WIRE)--May 17, 2004 Sharp Laboratories of America today announced that it has joined the Liberty Alliance Project as an Associate Member. Sharp Labs will work with Liberty Alliance partners to develop open authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. standards for federated Connected and treated as one. See federated database and federated directories. network identity and identity-based Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. . Sharp Labs also will provide the expertise necessary to incorporate these interoperable standards into next-generation consumer electronics and entertainment products that are network-enabled, such as televisions. Federated network identity can be used to identify devices and users to various services, giving consumers a more satisfactory online experience with new levels of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , security and control over identity information. As consumers continue the transition to digital cable and networked entertainment products, many want the functionality of connecting to personalized services, such as entertainment content and customized television programming. Along with this desire comes the demand for a secure and authenticated au·then·ti·cate tr.v. au·then·ti·cat·ed, au·then·ti·cat·ing, au·then·ti·cates To establish the authenticity of; prove genuine: a specialist who authenticated the antique samovar. means to share content preferences and obtain this content. "With our track record for developing innovative and one-of-a-kind consumer electronics products, Sharp Labs brings a unique perspective to the Liberty Alliance Project," said Gary Feather, director of digital audio video systems at Sharp Laboratories of America. "Our role within this initiative is to support the organization in the adoption of highly trusted, third-party technology standards for authenticating networked products into next-generation entertainment and consumer electronics products." Sharp's vision for leveraging networked entertainment products centers on the belief that the TV will emerge to become the audio and video center for networked entertainment. To accommodate this vision, future consumer electronics products will enable new original content, beyond cable or broadcast TV, to be enjoyed on the TV. This includes photos, music, video and other content now only available on the PC, via the Internet or other peripheral applications. Much of this content will come from service providers who will use secure standards developed by the Liberty Alliance to authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate. (2) To verify (guarantee) that data has not been altered. users. Sharp is leading the research and development of technologies to embed these personalized services, such as bi-directional cable and embedded digital tuners, into its next-generation products. A step beyond current video-on-demand capability (which is considered uni-directional cable), bi-directional cable will allow TVs to control head-end content, so they can pause, rewind re·wind tr.v. re·wound , re·wind·ing, re·winds 1. To wind again or anew. 2. To reverse the winding of (recording tape or camera film). n. 1. The act or process of rewinding. or otherwise control video-on-demand. With Liberty Alliance's secure authentication See authentication token and SecurID card. standards, users will be able communicate with providers information about their personal viewing preferences and receive content that is tailored to them. About the Liberty Alliance Project The Liberty Alliance Project (http://www.projectliberty.org) is a consortium formed to develop open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced for federated network identity management and identity-based services. The Alliance is made up of over 150 members, representing a worldwide cross-section of organizations ranging from educational institutions and government organizations, to service providers and financial institutions, to technology firms and wireless providers. Federated identity In information technology, federated identity has two general meanings:
About Sharp Laboratories of America Based in Camas, Wash., Sharp Laboratories of America is part of Sharp Corporation's global research and development network, and is a subsidiary of Sharp Electronics Corporation, Mahwah, NJ. As a corporate research lab, Sharp Labs has become a leader in the industry by foreseeing trends and creating advanced technologies in areas such as LCD-based televisions, consumer electronics and digital information technology. Creating the next generation of technologies is the goal of each of Sharp Labs' six core research and development units: Digital Audio/Video, Multimedia Communications, Digital Imaging Systems, Information Systems Technologies, IC Process Technology and LCD Process Technology. Sharp Labs also pursues business development opportunities for Sharp Corporation in the digital cable industry. Sharp Labs utilizes the integral resources of affiliated offices and facilities in Huntington Beach, California Huntington Beach is a seaside city in Orange County in southern California. As of the 2000 census, the city population was 189,594. It is bordered by the Pacific Ocean on the west, by Seal Beach on the north, by Costa Mesa on the south, by Westminster on the northeast, and by ; Vienna, Virginia Vienna is a town in Fairfax County, Virginia, United States. The population was 14,453 at the 2000 census and it has grown by about 3% since[1]. In July of 2005, CNN/Money and Money ; Japan and India. For more information, visit www.sharplabs.com, or call 360-817-8400. |
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