Sharp Introduces a 10.4-inch SVGA Color LCD Module; Notebook PC display features high-resolution and high contrast in compact package.

LAS VEGAS--(BUSINESS WIRE)--Nov. 14, 1994--Sharp Electronics Corp. of Camas, Wash., today announced the introduction of the LM80C03PP a high resolution 10.4 inch diagonal liquid crystal display (LCD).

With an array of 800 x 600 pixels, the LM80C03P conforms to the SVGA standard bringing exceptional resolution, clarity, and contrast to notebook PCs, information kiosks and other electronic devices. Users prefer SVGA displays over lower resolution VGA displays (640 x 480 pixels) for Windows-based applications for their sharper depiction of menus and graphics. SVGA displays can also clearly show an entire page of text and a larger segment of a detailed spread sheet.

The dual scan passive color display features a large display area in a package with the same mechanical dimensions as Sharp's existing 8.4" and 9.4" and 10.4" displays. The LM80C03P's mechanical compatibility will save computer manufacturers significant tooling and manufacturing costs -- giving them flexibility never before possible. This breakthrough in viewing area is made possible by industry-leading innovations in connection technology, back lighting, and packaging. End users can enjoy high resolution and a larger display area in the same physical package that now houses 8.4" and 9.4" displays.

"Sharp is leading the way in plug and play LCDs," said Joel Pollack, Sharp's marketing manager for display products. "We're working hard to give computer manufacturers the flexibility they need and users the display size they want," he added.

LM80C03P Outstanding Features:

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- Equivalent to a 12" CRT monitor in screen size and definition

- Advanced material and filter technology that delivers a 25:1

contrast ratio

- Increased viewing angle made possible by a proprietary

compensating alignment layer

- 77% screen ratio (ratio of the display area to the overall screen area). Sharp uses high-density connection and mounting technologies and folded tape carrier packaging (TCP) techniques to keep the external dimensions small.

- Mechanical compatibility with other active matrix and passive

color displays

Sharp has taken advantage of advances in backlight system technology to reduce the number of backlights from two to one. The new displays are as bright as earlier two-tube designs. In addition, having a single CCFT makes brightness control simple by reducing the complexity of control circuitry. Uniformity has also been improved with better illumination optics on the lightguides. Sharp's new displays are also more efficient and consume less power. Power consumption has been reduced by nearly 70%, from 9.7 watts (LQ10D021) to 3.1 watts for the active matrix displays and nearly 30% for the passive color displays. The single-tube design also yields a lighter and thinner overall package.

Specifications

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Model: LM80C03P

Screen size measured diagonally: 10.4 inches

Active display area (W x H): 211.2 x 158.4 mm

Panel external dimensions (W x H x D): 242.5 x 179.4 x 11.5 mm

Resolution: 800 x RGB x 600 dots (SVGA compatible)

Dot pitch: 0.088 x 0.264 mm

Duty cycle: 1/300

Contrast ratio: 25:1

Response rate (Tr + Td): 300 ms

Operating temperature: 0 to +45 deg C

Storage temperature: -20 to +60 deg C

Power consumption: 3.5 watts

Backlight system: edge-lit single lamp system

Screen ratio: 77%

Availability

Samples of the LM80C03P are available now. Production quantities

begin shipping in January, 1995.

Contact Information

Sharp Electronics Corp., the $2.8 billion U.S. sales and marketing subsidiary of Japan's Sharp Corp. has one of the industry's broadest lines of consumer, business and industrial electronics products. Sharp is the world leader in liquid crystal displays (LCDs), and uses this advanced technology in many of its more than 45 product lines including audio and video systems, microwave ovens, projection panels, electronic organizers, notebook computers and peripherals, copiers, facsimile machines and calculators. With headquarters in Mahwah, N.J., Sharp Electronics employs more than 2,200 people nationwide. For more information, contact Sharp Electronics Corp., 5700 NW Pacific Rim Blvd., M/S 20, Camas, Wash. 98607, or phone [phone].

CONTACT: Young & Roehr, Portland, Ore.

              David White, 503/222-0626
                           Internet: [e-mail]