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Sharp's and the USSA join forces.

Sharp's and the USSA join forces

Sharp's, Miller Brewing Co.'s alcohol-free brew, has been named the official non-alcohol brew of the United States Ski Association (USSA) and the United States Ski Team. In the brand's new role, Sharp's will sponsor the USSA Great American Ski Chase for the next three years.

The Ski Chase is one of the nation's top cross country ski marathon series held at eight venues across the country from New Hampshire to Alaska.

"Sharp's is pleased to team up with USSA and sponsor the Great American Ski Chase," explained Rick Burton, Sharp's brand manager. "Sharp's will help skiers |keep their edge.' It has the smooth, refreshing taste of real beer, without the alcohol."
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Publication:Modern Brewery Age
Date:Oct 7, 1991
Words:118
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