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Sharaf DG opens store at Union Co-Op branch.

Byline: Dubai

Sharaf DG, the leading electronics retailer, has launched a 25,000 sq ft store in Union Co-operative Society's Al Wasl road branch in Dubai. The new outlet takes the total Sharaf outlets to eight.

For Union Co-Op, the partnership will enable the hypermarket hy·per·mar·ket  
A very large commercial establishment that is a combination of a department store and a supermarket.


a huge self-service store [translation of French
 to attract a larger segment of customers by offering an extensive range of electronics within its premises. This will bring it on level playing terms with competing hypermarkets like Carrefour, Lulu and others and help strengthen its position in the retail market.

'Despite the current gloomy market sentiment Market Sentiment

The feeling or tone of a market (i.e. crowd psychology). It is shown by the activity and price movement of the securities.

For example, rising prices would indicate a bullish market sentiment.
, Sharaf DG has been witnessing a steady growth in sales, primarily on account of our attractive promotions, exhaustive product range, lowest price guarantee and excellent customer service,' said Nilesh Khalkho, chief, Sharaf DG.

'Union Co-Op is a very popular hypermarket chain with a philosophy and reputation similar to Sharaf DG -- quality products at the best prices. We hope to extend this co-operation to other Union Co-Op branches in time to come,' he added.

Within the past few months, Sharaf DG has embarked on an ambitious expansion strategy in the GCC GCC: see Gulf Cooperation Council.

(compiler, programming) GCC - The GNU Compiler Collection, which currently contains front ends for C, C++, Objective-C, Fortran, Java, and Ada, as well as libraries for these languages (libstdc++, libgcj, etc).
. It started with the opening of a store in Dubai Mall This article or section contains information about expected future buildings or structures.
Some or all of this information may be speculative, and the content may change as building construction begins.
 in November '08.

This was closely followed with the opening of the first Sharaf DG store outside the UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend.  in the iconic i·con·ic  
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
 Bahrain City Centre Mall, the largest shopping mall in the Kingdom in December '08.

Then came the launch of the unique concept store 'Sharaf DG 4U' in the Mankhool area of Dubai.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jan 12, 2009
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