Shamrock introduces entry-level 17-inch color monitor under $500 ESP; street price on top-of-the-line model drops below $600.SANTA FE SPRINGS Santa Fe Springs, city (1990 pop. 15,520), Los Angeles co., SW Calif., inc. 1957. The city lies in an oil and natural gas region and has diversified manufacturing. , Calif.--(BUSINESS WIRE)--Feb. 10, 1997-- Continuing their breakout from the OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and arena launched at COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). , Shamrock Technology Co. has announced it is now shipping the Model C706, an entry-level 17-inch color monitor with an estimated street price of $499. The new PC- and Mac-compatible monitor is the latest member of Shamrock's complete family of plug-and-play Windows 95 monitors which also includes 14-in., 15-in., 20-in. and 21-in. models. All models comply with EPA EPA eicosapentaenoic acid. EPA abbr. eicosapentaenoic acid EPA, n.pr See acid, eicosapentaenoic. EPA, n. , VESA DPMS, VESA DDC, TCO (1) (Total Cost of Ownership) The cost of using a computer. It includes the cost of the hardware, software and upgrades as well as the cost of the inhouse staff and/or consultants that provide training and technical support. See ROI. , MPR II and NUTEK industry standards, and strictly adhere to ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9002 certification procedures. The company offers a two-year warranty covering parts and labor on all its products. Shamrock's new Model C706 17-in. monitor features a 0.28mm/0.26mm (optional) dot-pitch Invar shadow mask tube with a 15.7-in. viewable area and anti-reflection/anti-static coating. It has a maximum resolution of 1280x1024 at 60Hz and supports 1024x768 at 85Hz. A fully digital on-screen display controls rotation/tilt, trapezoid trapezoid, closed plane figure bounded by four line segments, or sides, two of which are parallel and two of which are nonparallel. The parallel sides of a trapezoid are called bases and the nonparallel sides legs; in an isosceles trapezoid the legs are of equal , pin corner, parallelogram parallelogram, closed plane figure bounded by four line segments, or sides, with opposite pairs of sides parallel and equal in length. The rhombus, rectangle, and square are special types of parallelograms. , unbalance and pincushion/barrel, among others. In addition, 32 microprocessor-based memory and digital controls enable users to store preferred settings and graphic modes which automatically size and center images when modes are changed. In a separate announcement, the company lowered the estimated street price of its top-of-the-line C705 17-in. model from $640 to $599, effective immediately. The price decrease reflects reduced supplier costs and downward pricing trends in the market, according to Steven Chen, Shamrock marketing manager. During 1997, Shamrock Technology will focus on fulfilling end-user demand for both high performance and popular priced monitors, initially targeting regional distributors, VARs and systems integrators. New models will be rolled out each quarter, including a very high-end 17-in. model and new 15-in. and 17-in. multimedia models. By Q4 1997, Shamrock will be shipping at least four models with the Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. option, including 19-in. and 21-in. models. The company will support its 1997 new product rollout by continuing an aggressive marketing campaign that began in November of 1996. End-user advertising, dealer support programs, telemarketing and sales promotions are included, as well as national trade show participation. The Model C706 is available for immediate delivery through Shamrock's nationwide reseller network. Volume discounts are available and distributor and dealer inquiries are invited. For further information contact Shamrock Technology Co. at 310/946-9392, fax 310/946-4924 or write to 12170 Mora Drive, Unit 2, Santa Fe Springs, Calif. 90670. The company's Web site address is www.shamrock-tech.com . Established in 1990, Shamrock Technology Co. Ltd. is a $250 million publicly-held corporation traded on the Taiwan Stock Exchange Taiwan Stock Exchange (TSEC) Established in 1961, the only centralized securities market in Taiwan. . The company is ranked among the Top Ten Taiwan-based monitor manufacturers, with offshore manufacturing facilities located in Malaysia, in addition to its Taiwan facilities. Shamrock has headquarters in Santa Fe Springs with warehouse facilities in San Diego and Milpitas, Calif. as well. The company also maintains its position as one of the leading OEM suppliers of monitors for several well-known brand names. -0- NOTE: Product review units and 35mm color slides are available upon request through DSPR, attn: Jeffrey Swartz, 714/361-6888. CONTACT: Daly-Swartz PR Jeffrey Swartz, 714/361-6888 Fax: 714/361-6891 jeff_swartz@prodigy.com |
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