Shalom Cultural Peace ProjectJacob Seedman is the name behind Shalom sha·lom interj. Used as a traditional Jewish greeting or farewell. [Hebrew  Culture Peace Project or SCPP SCPP Self-Consistent Polarization Propagator . The California based designer is using his boutique BoutiqueA small investment firm specializing in offering specific, but limited services to a select number of individuals. Notes: These investment firms are the alternatives to large financial supermarkets. They provide a highly personalized environment for investing. clothing line to promote a message of peace that transcends religion. Jacob is taking his message of Peace and fundamental human needs (success, tranquility, comfort, safety, integrity, and well being) to the consumers via some visually appealing shirts, jackets and other apparel. Crave TO CRAVE. To ask; to demand. 2. This word is frequently used in pleading; as, to crave oyer of a bond on which the suit is brought; and in the settlement of accounts, the accountant general craves a credit or an allowance. 1 Chit. Pr. 520. See Oyer. Online: Do you feel that your customers look for or understand the message of your products? Jacob Seedman: Yes, I feel that people look a little bit deeper. I definitely have a following of people who know what I am doing. Crave Online: What was the most difficult part of starting this company? Jacob Seedman: Finding the right audience, the marketplace to do my sales. When I started (in 1999) I was back in Monterey, things were [very] different. There were no real Street Wear boutiques. You know, you have surf and skate skate, fish: see ray. skate Any of nine genera (suborder Rajoidea) of rounded to diamond-shaped rays. These bottom-dwellers are found from tropical to near-Arctic waters and from the shallows to depths of more than 9,000 ft (2,700 m). shops. I had relationships in the industry because I grew up in that area plus I was a skateboarder since I was 8 years old. So I was able to go to ten accounts based on those relationships and my clothing line (that was based on skateboarding skateboarding Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean ) at the time. Crave Online: When did you make the transition from skate wear to street wear? Jacob Seedman: I had legal issues for four years so I kind of had to shut down while everything got [resolved]. In 2004 I came back in to the business. Not that I was ever out of the business. I was working at Hurly and doing things. When I came back in to find a target market, I wasn't focusing so much on skateboarding. Crave Online: How did you get into starting your custom hat line? Jacob Seedman: I had been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. hat manufacturer to make my own and I found a place that could facilitate that. I was wanting to design hats other than what was already out there. Crave Online: Do you think some street wear/urban boutiques try to be too exclusive? Jacob Seedman: Yes. I think exclusivity thing starts to get ridiculous. Why are kids really buying your product? Are they buying it because there are only a hundred made and they want to be cool? I think it gets really played out. Crave Online: Where is that line, where you want it to get out to the public but you don't want to over saturate sat·u·rate v. Abbr. sat. 1. To imbue or impregnate thoroughly. 2. To soak, fill, or load to capacity. 3. To cause a substance to unite with the greatest possible amount of another substance. the market with it and dilute di·lute v. To reduce a solution or mixture in concentration, quality, strength, or purity, as by adding water. adj. Thinned or weakened by diluting. your product? Jacob Seedman: I am at the point where I basically make as many units of a design as I think will sell through my distribution channels. Most of my designs, I am making three hundred units, which is pretty small. But then I got designs where I am making a thousand units and stepping up the numbers. It comes down to how many units I think are going to sell and how many dollars I have to put towards those units. Crave Online: What is the primary medium for your artwork? Jacob Seedman: I have been an artist since I was a little kid. I was drawing at four. When I started I didn't even really know how to use a computer and now I use Illustrator and Photoshop every day. Crave Online: What's next for the line? Jacob Seedman: I just started doing cut and sew sew v. sewed, sewn or sewed, sew·ing, sews v.tr. 1. To make, repair, or fasten by stitching, as with a needle and thread or a sewing machine: , like jackets and custom hoodies with custom zipper zipper Device for binding the edges of an opening, as on a garment or a bag. A zipper consists of two strips of material with metal or plastic teeth along the edges, and a sliding piece that interlocks the teeth when moved in one direction and separates them again when moved pulls. More cut and sew stuff instead of just t-shirts. Trying to expand the line as more of a clothing company as opposed to a t-shirt line. Crave Online: What has been your biggest accomplishment with Shalom? Jacob Seedman: To reach one person with the message. When I started Shalom, my vision was to touch peoples lives with a message of peace, hope, prosperity and all those things that Shalom represents. That was the goal and its happened. That's the biggest accomplishment for me as far as a deeper meaning. As far a material accomplishment, I just did a collaboration with The Hundreds. I have a really good deal with Digital Gravel that does my fulfillment for me. They help me out a lot, [they're] really good people. I feel accomplished in the fact that I'm in stores that I respect and I have great relationships with. Click here to check out the Shalom Cultural Peace Project. Photographs by: Amanda Lopez 
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