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Browse Sevier, Robert 1-6 out of 6 article(s) Title Type Date Words Solutions for marketing strategies: there has never been a better array of software to help you support your integrated marketing strategy. Jul 1, 2005 3296 A new definition of marketing: the AMA's update can mean enormous opportunities for higher education. Mar 1, 2005 1598 How effective is your marketing? Here's how to make sure you're evaluating marketing effectiveness intelligently. Jan 1, 2004 1661 The problem with prestige: the qualities that combine to confer "prestige" can be frustratingly elusive. Dec 1, 2003 1629 10 steps to managing change: successful change management means understanding your obstacles and sticking to your plan. Nov 1, 2003 1567 Get Ink II: in this second look at creating awareness, we focus on marketing the president to the media. Oct 1, 2003 1988

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