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Browse Sevier, Bob 1-6 out of 6 article(s) Title Type Date Words How to evaluate your marketing staff: assessing employee performance leads to quicker attainment of marketing goals. Jan 1, 2005 1640 Integrated marketing budget, Part 2: guidelines to sharpen your budget focus. Oct 1, 2004 1574 Building an integrated marketing budget: a willingness to coordinate time, talent, and treasure is key to the process. Sep 1, 2004 1225 Enhance your annual fund response; here, from our marketing pro: No-fail strategies for optimizing those fundraising efforts. Jun 1, 2004 2175 Keeping the 'direct' in direct marketing: shunning the idea of direct marketing as "too commercial"? You're ignoring a powerful tool. Apr 1, 2004 1943 Marketing to students of color: you need a marketing strategy, yes, but make sure you lay your groundwork first. (Marketing). Mar 1, 2003 1573

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