Seventh Generation Ranks As Top Green Household Cleaning Brand Among U.S. Consumers.New Study Names Seventh Generation A Top Ten Green Brand Overall BURLINGTON, Vt. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report presented yesterday at the Sustainable Brands '08 Conference in Monterey, California For other uses, see Monterey (disambiguation). The City of Monterey is located on Monterey Bay along the Pacific coast in central California. As of 2005, the city population was 30,641. , American consumers have named Seventh Generation the "greenest" household cleaning brand and the number six "greenest" brand across all categories. Seventh Generation is the country's leading creator of environmentally safe household products and for 20 years has been at the forefront of a cultural change in consumer behavior and business ethics business ethics, the study and evaluation of decision making by businesses according to moral concepts and judgments. Ethical questions range from practical, narrowly defined issues, such as a company's obligation to be honest with its customers, to broader social . The Green Brands Survey, conducted and released by WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB PSB Pet Shop Boys (band) PSB Public Service Broadcasting (radio and television) PSB Public Service Board (Vermont) PSB Public Security Bureau (China) ), has been tracking consumer perceptions of green for over three years. Seventh Generation is one of only three privately held companies privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. to make the Green Brands Survey "Greenest Brands" list. "In our every effort we seek to clearly communicate our values as a responsible company, so it is deeply gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to know that our efforts are recognized by those who can ultimately help us make the biggest positive impact: the American shopper," said Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation. "In a world in which larger and larger brands are moving into the green space, it's wonderfully reassuring to know that a small company with great intentions can make a difference. The fact that our deeply held and practiced ethics continue to shine through the recent green marketing surge is a testament to our team's convictions and our products' promise." About Seventh Generation Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and see all of the new website features visit www.seventhgeneration.com. |
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