Seventh Generation Promotes Breast Cancer Prevention and Cure.Joins Other Natural Industry Leaders For Special Expo West Event BURLINGTON, Vt. -- Seventh Generation is pleased to announce its sponsorship of a special Expo West initiative to help defeat breast cancer. The nation's top manufacturer of environmentally-preferable consumer products will unite with 19 other leading natural product companies for a unique presentation aimed at raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. of the illness and promoting an ongoing fundraising drive for Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the , the world's largest breast cancer research and advocacy organization. Company president Jeffrey Hollender Jeffrey Hollender is President and Chief Inspired Protagonist of Seventh Generation, the largest distributor of non-toxic, all-natural cleaning, paper and personal care products. Jeffrey Hollender was born in 1954 in New York City to Albert and Lucile Hollender. will join a who's who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame of natural product industry executives to form what's being called a collective commUNITY that will deliver a critical message about the ways in which a healthy lifestyle can go a long way toward preventing disease. "Breast cancer is an illness I'm all too familiar with," says Hollender, "It's struck my immediate family twice now, and I'm committed to seeing it eradicated. This event is about spreading the word that our lifestyles can have a positive impact on our health in many ways. It's a perfect fit for our company because that's what we've always been about--showing the connection between many of the choices we make and the wellness of our families. We're in business to make those choices easy with products that provide a solid precautionary pre·cau·tion·ar·y also pre·cau·tion·al adj. Of, relating to, or constituting a precaution: taking precautionary measures; gave precautionary advice. Adj. 1. defense against toxins that are thought to cause diseases like cancer. "It's my hope that through events like this we'll collectively reach and inspire more consumers to begin their journey toward a deeper level of health and wellness." To that end, Seventh Generation is a leading sponsor of the upcoming March 14th event, which will feature a special press conference with partnering natural products company executives and a 32-year old breast cancer survivor. The program, which begins at 4:30 pm, will also feature an exclusive DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. presentation as a prelude prelude (prā`l  d), musical composition of no universal style, usually for the keyboard. It was originally used to precede a ceremony and later a second, often larger piece. to Expo West's
Vitality Fashion Show at 7:00 pm, a gala evening starring the latest in
sustainable haute haute adj. Fashionably elegant: "In Washington, haute gastronomy is at least as important as the national economy" Ann L. Trebbe. couture from America's most acclaimed eco-designers. About Seventh Generation Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. For information on Seventh Generation cleaning, paper, baby and feminine personal care products and to find store locations, visit www.seventhgeneration.com. |
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