Seven business models that work for publishers.Don Nicholas, founder of the Mequoda Group online publishing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a and sponsor of the annual Mequoda Summit and Internet Marketing See Internet advertising. Conference, has isolated seven website publishing models available to every online publisher. "Any one of them could be enough to make a robust, profitable website," Don said, "but building a network of two, three, four or five of them would make each website even more competitive and profitable." Here are the seven models for your review. But in order to implement them effectively (read: profitably), Don naturally recommends that you attend the Mequoda Summit. 1. Mequoda Editorial Hubs are 100 percent free to the user. They exist to provide quality content for free, with the goal of driving lots of qualified traffic and making targeted leads to other retail or marketing sites. 2. Mequoda Membership Websites rely on the user of information to pay directly for the content provided via a membership access fee. Examples include eDiets.com, ConsumerReports.com, AccountsPayableNetwork.com, and eHarmony.com. 3. The Mequoda Advertising Website Model, as exemplified by Forbes.com, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , CNN.com, and MSNBC.com, are much closer to broadcasting than print publishing, based on advertisers' need to know exactly how many impressions a given campaign is generating. 4. Mequoda Hybrid Websites, such as Time.com, People.com, and SI.com, each have a pay-for-access portion that is updated daily (sometimes hourly). They also take CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. advertising for all manner of consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and and services. 5. The Mequoda Retail Website Model (e.g., Amazon.com, BlueNile.com, SuperAffiliateHandbook.com, and PricingPsychology.com). These website publishers are like catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. publishers because the goal is to provide the user with a self-directed shopping experience. 6. The Mequoda Classified Website Model (e.g., eBay.com, AutoTrader.com, Monster.com, and ForSaleByOwner.com) makes money from listing fees and commissions on the products for which they facilitate a sale. 7. The Mequoda Lead Generation Website Model sites help users shop for information about various products and services and are plentiful plen·ti·ful adj. 1. Existing in great quantity or ample supply. 2. Providing or producing an abundance: a plentiful harvest. in both b-to-b and consumer spaces. Examples include BitPipe.com, LendingTree.com, Insurance.com, and MyFree.com. Don Nicholas, 121 Boston Post Road The Boston Post Road was a system of roads from New York City to Boston, Massachusetts, containing some of the first major highways in the United States. It began as a path to deliver the post using post riders (the first ride to lay out the Upper Post Road starting January 22, , Sudbury, MA 01776, 978-440-8037, Don@Mequoda.com, www.Mequoda.com |
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