Settling The Debate.Miller Lite Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin with a 4.2% ABV. Sibling beers include Miller Genuine Draft and Miller High Life. is offering fans a chance to vote for the "Greatest Super Bowl Team Ever" on the internet. Fans can make their choice on the Miller Lite website (www.SuperBowl.com), the results will be posted on the website, and in an ad in USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , on the Monday following the Super Bowl, Miller Brewing Company Miller Brewing Company is the second largest American beermaker and is based in Milwaukee. It is owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and is supporting the promotion with a special "Super Bowl Debate" TV ad and an ad in Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. . On-premise promotional materials for the campaign include flags, banners, pennants, brew cups and hats. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion