Setting her sites: a busy young Web entrepreneur shares the secrets of her success.

Recent college grad Robin Liss didn't have to buy a good suit, pound the pavement, and sit through interview after interview to land a job. That's because Liss, 23, already had a job--as the chief executive officer (CEO) of her own company, Reviewed.com. It's a job the 2006 graduate of Tufts University had throughout her high school and college years.

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When Liss was 12, she started building Web sites for fun, using a book as her guide. At the same time, Liss was also exploring another hobby: making Claymation videos with her home camcorder. One day it dawned on her: Why not combine the two interests? "I wrote about making movies for under $100," Liss says. "Seventy or 100 people read it on the first day! I realized people wanted this and liked what I had to say."

Thus the review site CamcorderInfo.com got its start. It became a major destination for consumers shopping for camcorders. Liss juggled school with researching and writing camcorder reviews.

"When I was running the site in school, I really learned to rely on my employees well because I didn't have time to micromanage," Liss notes. Today, Reviewed.com also runs sites that review digital cameras, cell phones, and printers. CEO Liss is the youngest person in the company. "I've learned [to] let credibility and hard work speak for itself," she says. "If you work hard, and if you are made of what you say, then your employees will respect you."

Liss's success may also stem from the sense of responsibility she feels toward her readers. "We approach technology reviewing in a really unique way that has the interests of consumers first," she says. Liss has strict rules for her editors. They cannot accept gifts from manufacturers, and they are not allowed to interact with the advertising sales team, who make money for the company by selling ads to manufacturers of the equipment that's reviewed. The rules keep her editors from forming biases. That's important to Liss, who notes, "Almost a million people every month make a purchase based on what our editors say."