Session highlights.Reaching Main Street: Touching the World of Independent Agents and Financial Planners Ann Glover Ann Glover (d. November 16, 1688) was the last person to be hanged in Boston as a witch. Ann Glover was born in Ireland as a Roman Catholic. Oliver Cromwell sold her into slavery and sent her off to Barbados in the 1650s. , Group Senior Vice President, Corporate Relations, and Chief Marketing Officer, Hartford Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Group Dick Poppa pop·pa n. Variant of papa. , President and Executive Director, Independent Insurance Agents & Brokers of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Lori Reed, Director of Marketing, InsureMe Peter van Aartrijk, Managing Director, The van Aartrijk Group * When insurers work to extend their brand, they should take care to convey their message clearly and choose partners that share their values. * To interact successfully with independent agents, insurers need to offer a consistent technology platform so they can start and end in their agency management system. * Ignoring the potential of the Internet runs counter to the advertising strategy of some major corporations. * Independent agents can parlay a frequently updated Web site into an ongoing dialogue with customers. Reaching the Home Office: Getting the Attention of Carriers, Reinsurers and Large Organizations Sam Friedman, Editor-in-Chief, National Underwriter P&C William Pitt Noun 1. William Pitt - English statesman and son of Pitt the Elder (1759-1806) Pitt the Younger, Second Earl of Chatham, Pitt 2. William Pitt - English statesman who brought the Seven Years' War to an end (1708-1778) , Senior Adviser, Hawk-Partners Ansis Vallens, Principal, Signals & Strategies * Insurers, agencies and other organizations can use many media channels to deliver their message to insurance and reinsurance The contract made between an insurance company and a third party to protect the insurance company from losses. The contract provides for the third party to pay for the loss sustained by the insurance company when the company makes a payment on the original contract. home office executives, but advertising, direct marketing, media relations and thought leadership are the best. * Regarding advertising, companies must differentiate themselves in the way they deliver the message. Companies also need to differentiate their particular strengths. * In developing media relations, companies need to underscore their brand attributes. * Media people need to work with editors to make sure their products are well placed. They cannot work in a vacuum, but they still need a wall to make sure advertisers don't influence editorial. Keynote Speaker Shane Boyd Shane Boyd (born September 18, 1982 in Fort Huachuca, Arizona) is an American football quarterback who is a free-agent. He played in 36 games while starting 16 with the University of Kentucky. , Vice President, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , St. Paul Travelers Cos. * It is challenging to develop a marketing concept into a series of television commercials, but when it is done well it resonates within the company, with producers and consumers. Reaching Brokers and Benefits Managers Richard Hall, Publisher, Leader's Edge Chris Knopf, Chairman and Executive Creative Director, Mintz & Hoke hoke tr.v. hoked, hok·ing, hokes Slang To give an impressive but artificial, false, or deceptive quality to: hoked up some phony allegations. Communications Group Ric Ritter rit·ter n. pl. ritter A knight. [German, from Middle High German riter, from Middle Dutch ridder, from r , Vice President, Institutional Business, MetLife * Insurance marketing is a left-brain business in a right-brain world. Every transaction is an emotional decision, later justified by logic and reason. * Brokers want to know how they can add value to relations with clients and maintain and grow their books of business. * Information for brokers should be simple, clear, clean, consistent, accessible and clever. Clever costs the same as dull. * A key to reaching clients and audiences is knowing them well. Reaching the Commercial Market: Risk Managers, Commercial Insureds and Self-Insureds Larry France, Vice President and Editorial Director, Rough Notes Co. Denis Denis, king of Portugal: see Diniz. O'Shea, Vice President, Communications, Hartford Steam Boiler Martin Ross III, Vice President/Publisher, Business Insurance * Independent agents respond to sales tools that help them integrate new media with relationship marketing. * There is never a time a company can relax its advertising commitment, even when it is the leader in its market, because the competition will seize on that opportunity. Learn More Hartford Financial Services Group A.M. Best Company # 18217 (Hartford Insurance Pool) Distribution: Independent agents and brokers, broker dealers, marketing organizations St. Paul Travelers A.M. Best Company # 18647 Distribution: Personal lines agencies, brokers, direct marketers and the Internet Hartford Steam Boiler Group A.M. Best Company # 03961 Distribution: Independent agents MetLife A.M. Best Company # 58175 Distribution: Independent agents and brokers, career and general agencies, financial intermediaries Financial intermediaries institution that provide the market function of matching borrowers and lenders or traders. , consultants, direct sales force, respond to government RFPs, employers and plan sponsors. For ratings and other financial strength information about these companies, visit www.ambest.com. |
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