Serving your members. (ASAE Resource).Member Services, the third volume in ASAE's Core Competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
tr.v. ed·it·ed, ed·it·ing, ed·its 1. a. To prepare (written material) for publication or presentation, as by correcting, revising, or adapting. b. by Lorili Toth, CAE (1) (Computer-Aided Engineering) Software that analyzes designs which have been created in the computer or that have been created elsewhere and entered into the computer. , who has worked in association management for nine years with a focus on marketing in the nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. community, the book covers the two key aspects of member service: providing excellent customer service along with uniquely designed features and benefits for your members Topics covered include attracting new members, building loyalty, enhancing nondues revenue programs, offering benefits and features to meet your members' changing needs, developing a retention strategy, creating communication tools that fit your membership, and maintaining the highest levels of ethical behavior. |
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