Serving this important consumer.MASSEY FERGUSON Massey Ferguson Limited is a major agricultural equipment manufacturer. Originally started in Canada it became one of the country's largest industrial concerns in the 1960s. by Steve Gorsuch, Director Livestock, Dairy, & Rural Lifestyle Duluth, GA In 2008, Massey Ferguson recognizes the importance of the rural lifestyle market as core of its continual focus to provide innovative solutions in farm equipment, service and support to its customers. The rural lifestyle market is an integral audience in this effort because it is a continually growing segment of customers who want, and in many cases, can afford technology, reliability, convenience, comfort and the service we can provide. The Massey Ferguson brand leverages our heritage of providing over 160 years of market-driven products, service and relationships with the emotional allure of the agrarian legacy that is drawing people to rural living. [ILLUSTRATION OMITTED] Our effort in marketing to the rural lifestyle audience begins by creating a unique experience which leads to the products, reinforcing the joy in the work. We're selling the satisfaction of a job well done, the feeling of sweat running down your neck, the mental stress relief that comes after the physical exhaustion of fence building, mowing mow 1 n. 1. The place in a barn where hay, grain, or other feed is stored. 2. A stack of hay or other feed stored in a barn. pasture pasture, land used for grazing livestock. Land unsuited for cultivation, e.g., hilly or stony land, may be used as pasture. Tilled land and meadow may be pastured after the crops are removed. or baling hay. Massey brings our message forward through an integrated campaign including a strong Internet presence featuring a new micro site, www.mymasseyferguson.com; print brand advertising in numerous lifestyle targeted publications; television advertising; local radio advertising; co-op and dealer support; farm show displays; events and other forms of local outreach. Because many rural lifestyle customers have moved from the city and this is their first experience with rural living, they need assistance and education. To meet this need, we held specialized training for our network of 800 U.S. and Canadian dealers this winter to help them understand these unique customers. This dealer training also highlighted all aspects of the Massey Ferguson brand experience touching our customers. It's more than just selling products, it's bringing a complete package to people that helps them accomplish their rural-living goals. We want our dealers to extend the commitment we're making to this market and instill in·still v. To pour in drop by drop. in  stil·la tion n. confidence that Massey Ferguson will always be there to serve our
customers' needs.
NATIONWIDE AGRIBUSINESS agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. by Craig Thomson VP, Sls & Marketing Des Moines Des Moines, city, United States Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc. , IA Nationwide Agribusiness with its affiliates, Allied Insurance and Nationwide, insure more farms in the U.S. than any other insurer. Our goal is to stay in front of new risks and provide innovative protection farmers need in an industry experiencing rapid change. Late in 2005, as part of continuous research to monitor ag trends, we found data revealing a proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of small farms and people moving to rural acreages. Additional research showed that many of these people were new to rural living and potentially unaware of the unique liabilities surrounding farm ponds, outbuildings, livestock, and farm equipment, among many others. Nationwide Agribusiness offers a product tailored to small farms and people who choose a rural lifestyle: CountryChoice. It is not an expanded homeowner policy as some insurers offer, but an insurance product developed with the company's extensive knowledge of and experience with small farm risks. [ILLUSTRATION OMITTED] The rural lifestyle market demographic is extremely diverse, and finding ways to identify and communicate with this market proved challenging. During 2007, Nationwide Agribusiness collaborated with the newly launched Country Living Association, as well as with our Farm Bureau partners actively reaching out to this market in several states. We provide valuable insurance information in the "Ask An Expert" area of Country Living Association's Web site, and place articles as well as advertisements in Farm Bureau member publications that reach this market. We advertised in Living the Country Life throughout 2007 with a full page ad that corresponded to an adjacent one-column safety message that was tied to the editorial focus of each issue. In Rural Life, the advertising message and visuals mirrored other ads targeted to this market to gain additional reach and frequency. Nationwide Agribusiness achieved good visibility in this emerging market and watched our farm division grow in 2007, but we continue to be challenged on how to identify this widely diverse group as well as how best to reach them. PBI PBI protein-bound iodine. PBI abbr. protein-bound iodine PBI, n See iodine, protein-bound. PBI protein-bound iodine. GORDON CORP. by Michele McCawley Consumer Products Mktg Mgr Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO Like many agri-marketers, I await the arrival of spring as a business scorecard, hoping for strong sales and favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. weather. But spring isn't just about business. It also summons summons: see procedure. summons In law, written notification that one is required to appear in court. In civil (noncriminal) cases, it notifies a defendant that he or she must appear and defend (e.g. up memories of the springs I experienced as a girl on our 20 acre Missouri "mini-farm"--new baby chicks, blossoming apple trees, hunting for morels in the woods. It is that same pastoral vision that influences today's hobby farmer. The average family has lived in the country just seven years and owns less than 20 acres, sometimes as few as three. They have moved for many reasons: a better life for their children, privacy and pursuit of the hobbies they love. However, when these passions meet the reality of bull thistle bull thistle see silybum marianum. , coddling In cooking, to coddle food is to heat it in water kept just below the boiling point. The eggs added to a Caesar salad should ideally be coddled. However, coddled eggs are not fully cooked and still present a salmonella risk. moths This is an incomplete list of species of Lepidoptera that are commonly known as moths. Large and dramatic moth species
tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: . That's where we can help. PBI/Gordon Corporation is a 60-year-old chemical manufacturer based in Kansas City, MO. Despite our farm chemical beginnings, we are best known for our turf and ornamental products and we grew less involved in agriculture as that line developed. Yet we maintained a farm and garden line specializing in smaller, more convenient quart, gallon and 2.5 gallon packaging with consumer-friendly labels. In the 21st century, this line, known simply as Gordon's, has bloomed. Gordon's makes several herbicides including Trimec Lawn Weed Killer weed killer: see herbicide. and Pronto pron·to adv. Informal Without delay; quickly. [Spanish, from Latin pr  mptus; see prompt. Big N' Tuf. We also manufacture insecticides insecticides, chemical, biological, or other agents used to destroy insect pests; the term commonly refers to chemical agents only.
Chemical Insecticides, fertilizers and PondMaster pond products. Distribution is primarily direct to retail, an arrangement that has allowed our partnerships to flourish. In fact, PBI/Gordon claims the title of "oldest vendor" at Tractor Supply Company Tractor Supply Company (often written as "Tractor Supply Co." or "TSC") NASDAQ: TSCO is a large retail chain of stores that offers a number of products for home improvement, agriculture, lawn and garden maintenance, and livestock, equine and pet care. and sells to every major farm and ranch chain in the U.S. It is not that we have just discovered this consumer--we've served them for several decades. When we develop products we spend time talking with retailers and store customers to develop niche products based on a particular need. [ILLUSTRATION OMITTED] As this market has grown, we have taken steps to make sure our brand stays relevant. We have put more emphasis on formal research and are constantly seeking new ways to improve the products, packaging and labels. We are a sponsor of the Country Living Association and advertise in "hobby farm-type" magazines. In the future, our plans include expanded print and broadcast media aimed at the rural lifestyle market. GALLAGHER USA by Erwin Quinn, Pres North Kansas City, MO Many people who enjoy the rural lifestyle need fencing fencing, sport of dueling with foil, épée, and saber. Modern Fencing The weapons and rules of modern fencing evolved from combat weapons and their usage. options that keep their valuable livestock and feed supplies safely contained as well as deter predators. Gallagher Animal Management Systems offers several power fencing options that accomplish both, a proven alternative to such traditional choices as barbed barbed adj. 1. Having barbs. 2. Cutting; stinging: barbed criticism; barbed statements. barb or woven wire and post-and-rail construction. Gallagher fencing is distributed through the efforts of over 3,200 local tack shops, feed stores and farm supply retailers throughout the U.S. Backing up those retailers is a well-trained field staff of 26 territory managers strategically located around the country. They work in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with our dealer network and directly with end users to make sure our customer's are well served and satisfied with their purchases. Gallagher serves many business, agricultural and recreational markets with our products but the rural lifestyle market is our fastest growing segment. We've found people in rural communities are extremely safety conscious and demand top quality products. Their busy schedules mean they don't have a lot of time for maintenance so performance and reliability tend to be extremely important to them when they make their buying decisions. We've designed and engineered our power fence products to meet those requirements. [ILLUSTRATION OMITTED] A major advantage of the engineering we've put into our power fences is ease of construction. Building one usually doesn't require the added expense of hiring a contractor. It can be a family project requiring just a few hours for short lengths and longer fencing runs are often just a weekend project. We use two highly effective communication methods to reach our market. First is a series of print ads placed with magazines that serve the rural lifestyle. It's an effective way to reach our customers where they live and build a brand image that they trust and appreciate. The second communication method, and the best way to communicate the advantages of Gallagher Fences, is through hands-on demonstrations. Our territory managers, highly-qualified experts with years of practical experience, spend a great deal of time hosting field days and fencing demonstrations, showing people how easy it is to build a power fence and explaining the best options for each individual application. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : We invited representatives of leading organizations who have archived high levels of success in the rural lifestyle market to share their thoughts about this important market segment. |
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