Serving the critical F&V market: Seminis Vegetable Seeds.Seminis Seminis is the largest developer, grower and marketer of fruit and vegetable seeds in the world. Seminis' hybrids claim to improve nutrition, boost crop yields, limit spoilage and reduce the need for chemicals. Their retail line includes over 3,500 seed varieties. is the largest developer, grower and marketer of vegetable and fruit seeds in the world. Today, Seminis offers growers Growers are the people, animals, plants, and various living creatures that assist in the growing of plants and other living creatures. More specifically, the term "growers" refers to individual people who put forth effort to grow plants for food and medicinal use, including the more than 3,000 seed varieties representing 25 key crops. Research is constantly underway at Seminis to create new varieties to meet the demands of growers and consumers. With decreasing resources, like acreage and water, growers need varieties that produce higher yields of fruits and vegetables. Consumers want fruits and vegetables with improved nutrition, color and greater convenience. Through research, Seminis has already discovered varieties with more consumer appeal and higher nutritional value and many varieties that are helping growers stay profitable amid new pressures in the marketplace. To promote new and existing vegetable and fruit varieties Seminis' Advertising and Communications Department designs, creates and produces advertisements for use in industry trade magazines, general circulation newspapers and grower association publications. Public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most support includes the production of national and regional newsletters, as well as distribution of press releases to the trade magazines on new products, personnel and policies. In some regions, radio, video, billboards and sponsorships are used to promote the Seminis brand. In addition to printed advertisements, the Seminis product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , traditionally a printed product, is now availablehas transitioned to an online product catalog. Launched in 2006, the new Seminis Web site is broken up into regional pages, each with their own comprehensive product catalog in the local language. The new Web site is available at: http://www.seminis.com. Promotion in the field includes a variety of collateral materials designed and created by the in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. team. These items include product class brochures, technical sheets, packaging, logos, posters, signs and premium specialties (shirts, pens, hats, etc.). The advertising and communications department also takes part in and coordinates Seminis participation in various events to promote Seminis as an industry leader. Members of the department regularly attend field trials throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. to gain hands-on hands-on adj. Involving active participation; applied, as opposed to theoretical: "We're involved in hands-on operations, pulling levers, pushing buttons" Arthur R. Taylor. experience and knowledge of the industry. "We make it a point to get out into the field as often as possible with our sales and product development people," says Bill Nash, Advtg and Comms Mgr. "I believe our hands-on product knowledge allows us to approach our creative process from a perspective that gives equal importance to the growers who produce our products and the consumers who bring the vegetables home into their kitchens." by Jennifer Jennifer became a common first name for females in English-speaking countries during the 20th century. The name Jennifer is a Cornish variant of Guinevere, deriving ultimately from Proto-Celtic *windo-seibaro- "white ghost", via Brythonic *wino-hibirā (cf. Wahl, Advtg Production Asst |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion