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Serving the critical F&V market: Chemtura Corporation, Middlebury, CT.


The importance of fresh produce has grown dramatically in the U.S. in the past couple of decades. In fact, the variety of produce items carried by U.S. retailers more than doubled in the past ten years to an average of well over 300 items in the produce departments today.

CURRENT AND NEW PRODUCTS

Chemtura Corporation Chemtura Corporation (NYSE: CEM) is a marketer of specialty chemicals, polymer products and processing equipment for a variety of industries. The company formed in 2005 from the merger of two other corporations -- Great Lakes Chemical Corporation of West Lafayette, Indiana,  has long-standing experience in the tree fruit and vine areas and has been moving as rapidly as possible into the vegetable and produce markets with the addition of new products as well as label expansion of some of our most important products.

Chemtura offers a broad range of products to vegetable producers including Terracolor and Procure fungicides This page aims to list well-known chemical compounds, to stimulate the creation of Wikipedia articles.

This list is not necessarily complete or up to date – if you see an article that should be here but isn't (or one that shouldn't be here but is), please update the page
, Firestorm and Alanap herbicides, Dimilin and Rimon insecticides, plus Comite and Acramite miticides. We've been a significant force in the tree fruit and nut Fruit and Nut some times known as Cadbury Fruit And Nut Bars are bars of milk chocolate with raisins and almonds which are made by Cadbury and based on their solid Dairy Milk bar, but containing nuts and raisins.  areas for some time with Procure fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). , as well as Acramite and Omite miticides, and Dimilin insecticide.

New in 2006 was the federal label on Rimon brand insecticide on apples and very recently on head and stem Brassica brassica

Any plant of the large genus Brassica, in the mustard family, containing about 40 Old World species and including the cabbages, mustards, and rapes. B. oleracea has many edible varieties, such as broccoli, Brussels sprouts, cabbage, cauliflower, kale, and kohlrabi.
 crops to control key economic pests. Chemtura is also pursuing even more registrations for our powdery pow·der·y  
adj.
1. Composed of or similar to powder.

2. Dusted or covered with or as if with powder.

3. Easily made into powder; friable.

Adj. 1.
 mildew mildew, name for certain fungi and protists, for the diseases they cause in various crops, and for the discoloration (and sometimes the weakening and disintegration) they cause in such materials as leather, fabrics, and paper.  fungicide, Procure, in leafy vegetables which we hope to have in 2007. And, we just recently introduced Procure 480SC, a new liquid formulation offering easy measuring and mixing. Within the past year, we added cucurbits to the Procure fungicide label and both cucurbits and fruiting vegetables to the Acramite miticide miticide /mi·ti·cide/ (mi´ti-sid) an agent destructive to mites.

mi·ti·cide
n.
An agent that kills mites.
 label.

Most of our newest products are in the "reduced risk" category. More importantly, products will enter this market segment offering additional resistance management tools to growers. We see growing emphasis on resistance management from manufacturers, distributors and researchers. It is critical to the success of our industry that we keep as many rotational tools as possible available to our growers for managing pests.

COMMUNICATING OUR MESSAGE

Chemtura relies heavily upon direct contact from our sales organization. It is the face-to-face discussion that often means the difference between a grower deciding to use our product versus someone else's.

In these specialty crop markets we are also able to use highly targeted, vertical print media and targeted direct marketing efforts to raise or maintain our brands' awareness to growers, as well as our distributor/dealer target audiences. Making the most of our sales force means Chemtura has to work smarter as well as rely on field experts such as consultants and extension researchers to share their experiences with our products.

by Mike Dupre, Mkt Mgr, Trees, Fruits & Vines
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:fruit and vegetable
Author:Dupre, Mike
Publication:Agri Marketing
Geographic Code:1USA
Date:Sep 1, 2006
Words:420
Previous Article:Nutrition notions.(Organic Trade Association's "Nutritional Considerations" )
Next Article:Serving the critical F&V market: Seminis Vegetable Seeds.(FOCUS ON: MARKETING TO FRUIT & VEGETABLE PRODUCERS)
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