Serverside Group: More Evidence That Personal Cards Pay.LONDON -- In yet more proof that personal cards pay, customers at US-based Zions First National Bank who have switched from standard to customized cards in the past two months have been making, on average, 15%-20% more transactions since their new card arrived. Zions Bank, which launched its 'myPHOTOcard' card customization program on 27 May of this year (to see the program for yourself, visit www.zionsbank.com/myphotocard) is using technology provided by card customization specialist, Serverside Group. Take up numbers are good, too. Since the end of May, Zions Bank, a subsidiary of Zions Bancorporation Zions Bancorporation (NASDAQ: ZION) is a member of the S&P 500, a bank holding company headquartered Salt Lake City, Utah. Its star subsidiary is NSB Public Finance. , has seen steady growth in the number of myPHOTOcards created by existing cardholders. The popular new service, also being marketed in Spanish, is available to both individual customers and business clients. To date, approximately 88% of the photo cards issued have been debit cards, the rest credit cards. The strong take-up of the photocards has been helped by the strength of the Zions Bank marketing campaign, which has comprised humorous TV spots, online banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , traditional print ads and general merchandising. Cardholders can either upload an image of their own or choose one from a selection of galleries, including 'Animals', 'Art', 'Nature' and 'Sports'. Zions Bank customers, who must also be Internet Banking customers, can use the myPHOTOcard service for free on their first personalized debit or credit card. Couples who share credit cards or joint accounts may each upload a different photo to personalize their individual cards. To change images and create subsequent cards through myPHOTOcard, clients will be charged a small fee of $4.95. Rob Brough Rob Brough is a news presenter and former compère on Australian television. He became a household name as the host of the Australian version of the TV show Family Feud. He now reads the news for the Seven Network in Queensland's Wide Bay, Mackay and Sunshine Coast regions. , Executive Vice President of Marketing & Communications, Zions First National Bank, commented: "We have been pleased by the response to myPHOTOcard since its launch. With more people using their cards as an everyday tool to make purchases and manage their personal finances, it makes sense that consumers want a favorite photo to see whenever they pull their card from their wallet." Adam Elgar, President, Serverside Group, added: "The encouraging lift in transaction levels we're seeing at Zions Bank is consistent with the results many of our other clients have experienced. It happens for the simple reason that photocards sit front-of-wallet. Basically, people love to see a favorite image each time they make a purchase or open their wallet so they put the personal card on top. As a result, they use it more. The take-up numbers are strong, too, and reflect the strength and pizzazz of the Zions marketing campaign." About Serverside Founded in 2003, Serverside Group is the global technology leader in digital card design. The company's flagship products are AllAboutMe, a web-based application See Web application. that allows cardholders to design their own unique payment card online, and Virtual Portfolio, a web-based management tool enabling issuers to rapidly launch card campaigns of any size, adjust them in real time and print cards on demand. Serverside has built a dominant position by running over 700 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include Banco Sabadell Banco Sabadell, S.A., (IBEX-35:SAB) is a major Spanish bank headquartered in Sabadell. Together with Banco de Asturias, Banco Urquijo, Sabadell Banca Privada, Banco Herrero, Solbank and ActivoBank, it is part of the Banco Sabadell Group, which is the fourth largest commercial , ING, Permanent TSB TSB TPS (Thermal Protection System) Sample Box TSB Technical Service Bulletin TSB Transportation Safety Board of Canada TSB Telecommunication Standardization Bureau TSB Trustee Savings Bank TSB Telecommunications Systems Bulletin , ANZ ANZ Australia and New Zealand ANZ Australia and New Zealand Banking Group Limited ANZ Air New Zealand (NZ national airline) , BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , KBC KBC Kenya Broadcasting Corporation KBC Kaun Banega Crorepati (Indian TV show) KBC Koahnic Broadcast Corporation (Anchorage, Alaska) KBC Keyboard Connector KBC Kill Before Capture , Fortis and First National Bank Omaha. Serverside Group is headquartered in London and has offices in Taipei, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Auckland. About Zions Zions First National Bank, a subsidiary of Zions Bancorporation (Nasdaq: ZION), operates 140 full-service branches and nearly 200 ATMs in Utah and Idaho. In addition to a wide range of traditional banking services, Zions offers a comprehensive array of investment and mortgage services, and has a network of loan origination The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. offices for small businesses nationwide. The company is also a leader in providing electronic banking services, including electronic municipal bond trading. Founded in 1873, Zions has been serving the communities of the Intermountain West for 135 years. Additional information on Zions Bank is available at www.zionsbank.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion