Serverside Group: 1.2% of Belgium's Entire Population Carrying a Customized Card.LONDON -- Belgian Bank Belgian Bank (Chinese: 華比銀行) is a wholly owned subsidiary of ICBC (Asia). "Belgian Bank" was also the trading name of its founding predecessor, the Generale Belgian Bank. It is a licensed bank incorporated in Hong Kong. KBC KBC Kenya Broadcasting Corporation KBC Kaun Banega Crorepati (Indian TV show) KBC Koahnic Broadcast Corporation (Anchorage, Alaska) KBC Keyboard Connector KBC Kill Before Capture has revealed that 120,000 of its banking customers uploaded a favorite picture onto their payment cards in the four months after it began offering the service. This means that a phenomenal 1.2% of Belgium's entire population - estimated at 10.3 million - are carrying an individually designed KBC card in their wallets. An exceptional 20% of this figure is made up of new cards and 80% replacements of existing cards. The age span for those choosing to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their cards, KBC has revealed, runs from 10 years old for the youngest to 94 for the oldest. To date, KBC has not charged a fee but has recently begun testing a [euro]10 charge. In promoting the initiative, KBC abandoned the traditional direct mail channel altogether. Instead, the bulk of its marketing was carried out online via: * An email campaign * A card design competition giving away digital cameras and holidays * A link from the online banking application Acquiring just under 24,000 new cards and 7,600 entirely new banking customers in four months reflects not just the huge demand for customized cards but the power of online marketing, which can trigger invaluable viral effects. With the Web 2.0 generation growing exponentially, online marketing is vital if card issuers are to retain a competitive advantage over their peers. Learning to monetize online communities is a must. The impressive take-up stands in stark contrast to the diminishing response rates generated by traditional direct mail. In 2006, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. one independent source, average direct mail response rates in the US fell to 0.2%. KBC's design competition, which gave away three eight-day trips to Kenya and 14 digital cameras, was a perfect example of online marketing going viral. To increase their chance of winning a trip to Kenya, applicants were encouraged to get friends and family to go online and vote for their card design. Technology provider Serverside is seeing significant interest in its online card customization technology from card issuing companies globally. To date, 33 major issuers worldwide have started to offer personal plastic through Serverside, including ING, ANZ ANZ Australia and New Zealand ANZ Australia and New Zealand Banking Group Limited ANZ Air New Zealand (NZ national airline) , BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , KBC, Advanta, Fortis, First National Bank of Omaha, Heritage Building Society and Abbey. Many more will be announced in the months ahead. Visit www.serversidegroup.com to see a list of customer implementations and the latest online card marketing products from Serverside. An Deventer, Product Manager, Cards, KBC, said: "Since day one, our personal banking cards have been a huge success. They're going down very well with our customers, and the number taken out has already exceeded our expectations. Furthermore, Serverside also provides a highly professional level of support." Adam Elgar, Serverside President, added: "The KBC figures - only four months in - reflect the massive consumer demand for customized cards. Even more, though, they underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. the importance of embracing the internet and other alternative channels in card marketing today. "If KBC had used direct mail and the current average US credit card response rate applied, they would have needed to send five separate letters to every man, woman and child in Belgium to get 120,000 respondents. Not a great plan. "KBC should be very proud of what they've achieved and the way they have embraced the efficiencies of the internet to reach their goals." - Ends - About Serverside Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions for issuers, personalization bureaus and card manufacturers. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , AllAboutMe, is a web-based application See Web application. that allows cardholders to design their unique payment card online. Serverside's innovation and growth were confirmed recently when it was named 'One of the Top Ten Technology Companies to Watch' by Bank Technology News. Serverside Group is headquartered in London and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Auckland, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . The company has strategic alliances with Visa, Datacard and Getty Images. For more information and to see a live card demonstration, visit www.serversidegroup.com. Quick Time(TM) and a TIFF (Uncompressed) decompressor are needed to see this picture. |
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