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Served up hot to taste or cold on ice, Korean noodle dishes gain distribution.

While still marketed almost exclusively from oriental grocery stores, Korean-style frozen noodle dishes are increasingly being consumed by mainstream Americans in major metropolitan areas. This undoubtedly has much to do with the growing popularity of Korean restaurants among occidentals in the USA.

Quick Frozen Foods International found three such dishes in the freezer case of the Emporium in Fort Lee, N.J. The products varied mainly in seasonings, noodle size, serving portions, packaging design and price. Brief reviews of each follow:

Yuk Soo Naeng Myun is distributed by Haitai America Inc. Selling for $1.49 per 14 oz. 400g) package, ingredients include buckwheat noodles, wheat flour and corn starch. The soup base is made of soy sauce, salt, MSG, tuna, garlic powder, mustard powder and other items.

Cooking instructions in both English and Korean advise consumers to soak the noodles in hot water for about 30 seconds before draining and following up with a cold water rinse and subsequent draining.

Two packets of dehydrated soup are included in the pack. The powder should be mixed with 1 1/2 cups of cold water before the noodles are placed in the prepared soup. If desired, the dish may be garnished with separately supplied boiled egg slices, beef, seasoned cucumber, radish, kimchi (fermented cabbage) and mustard. This combination is often served along with ice cubes in the summertime.

Some Like it Hot

Produced by Taewon Foods Co. and distributed by Dong-Bo Food Products Co. is Ggong Ggong Yukaejang. This 8.8 oz (250g) offering is much spicier than the other offerings due to a liberal dose of hot bean paste that comes in a separate sachet. Selling for $1.99, the wheat noodle dish also is garnished with onions, hot peppers, leek, ginger and hot pepper.

Sweet Convenience

Perhaps the most sophisticated packaging of the three is seen in Hyundai Food's Jjajang Mium. Presented in a microwaveable container, the dish comes with pre-mixed sweet black bean paste frozen atop noodles. No boiling or draining is required. All the consumer has to do is pop the product into the oven, and several minutes later it is pipinghot and ready to eat. Purchase price is $1.99.
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Publication:Quick Frozen Foods International
Date:Jan 1, 1993
Words:363
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