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Serious dark circles?


"The first product specifically developed for serious dark circles ... not the kind that pop up in the morning and are gone by breakfast, but the kind of serious dark circles that stay around forever ... making you look old, tired and exhausted. "

Do you know what actually "causes" serious dark circles? I thought I did ... but I was wrong. Like most people, I thought dark circles were caused by hard partying, working late, being tired or simple allergies. But according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 most research dermatologists, serious dark circles (the kind that make you look old, tired and exhausted) are about, of all things, the oxidation of hemoglobin hemoglobin (hē`məglō'bĭn), respiratory protein found in the red blood cells (erythrocytes) of all vertebrates and some invertebrates.  (blood) in the capillary capillary (kăp`əlĕr'ē), microscopic blood vessel, smallest unit of the circulatory system. Capillaries form a network of tiny tubes throughout the body, connecting arterioles (smallest arteries) and venules (smallest veins).  matrix of the peri-orbital eye area. What a mouthful!

These capillaries actually "leak" blood that begins to oxidize oxidize /ox·i·dize/ (ok´si-diz) to cause to combine with oxygen or to remove hydrogen.

ox·i·dize
v.
1. To combine with oxygen; change into an oxide.

2.
 (through a process called hemoglobin degradation) ... creating a dark bluish-red pigmentation pigmentation, name for the coloring matter found in certain plant and animal cells and for the color produced thereby. Pigmentation occurs in nearly all living organisms.  that looks distinctly like an ugly bruise.

What does all that mean in plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences. ? Tiny little capillaries deposit blood around your sensitive eye area. The blood turns deep purple and you end up looking like you just went 12 hard rounds in a boxing ring.

Not an Ordinary Eye Cream ... A Dark Circle Breakthrough

Because serious dark circles are so difficult to address (just take a look in the mirror after lunch ... ouch! So much for cakey concealers) it's not surprising that the hottest new "must-have" compound to shake up the "cosmeceutical cos·me·ceu·ti·cal
n.
A cosmetic that has or is purported to have medicinal properties.
" market is something called Hylexin[TM]. Why? Because it's the first formula specifically developed to dramatically reduce the appearance of serious dark circles.

Where's the Proof?

In scientific studies, Hylexin[TM] has been shown to help reduce hemoglobin degradation byproducts by optimizing enzymatic activity ... causing the red-blue pigmentation to fade. Studies also confirm that Hylexin[TM] actually helps strengthen the capillary matrix to help stop the "leaking ... so your orbital eye area is protected against further damage. Science is soooo cool!

Need More Proof?

In a double-blind clinical trial more than 72% of women who had serious dark circles and used Hylexin's[TM] key compound saw an obvious, tangible, visible reduction in the color and severity of their dark circles. These results were confirmed with high-speed laboratory photography that clearly showed a significant reduction in the appearance of the blue and red color that makes dark eye circles so noticeable and so unattractive.

But forget about scientific studies. Talk to people who've used Hylexin[TM] and they all say the same thing ... "Amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
!" In a matter of days, serious dark circles begin to fade ... your eyes look clear, bright and alive.

So if your dark circles are of the "ordinary" variety you probably don't need Hylexin[TM]. But if you're like the rest of us "Raccoon raccoon, nocturnal New World mammal of the genus Procyon. The common raccoon of North America, Procyon lotor, also called coon, is found from S Canada to South America, except in parts of the Rocky Mts. and in deserts.  People" and need more than just a simple "eye cream," there's only one question ... What are you waiting for? See you at the Hylexin[TM] counter!
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Title Annotation:NEW PRODUCT UPDATE
Author:Strobel, Tiffany
Publication:The Advocate (The national gay & lesbian newsmagazine)
Geographic Code:1USA
Date:Sep 13, 2005
Words:473
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