Serif wins again.Still another survey of readers found the overwhelming majority feeling that serif Short horizontal lines added to the tops and bottoms of traditional typefaces, such as Times Roman. Contrast with sans-serif.  fonts in body type were more readable read·a·ble adj. 1. Easily read; legible: a readable typeface. 2. Pleasurable or interesting to read: a readable story. than sans serif. Out of 224 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , 92 percent favored serif lower case and 86 percent preferred serif italic italic: see type. lower case. Asked to compare serif vs. sans serif body type, 67 percent rated serif "good" and only 12 percent ranked sans serif "good." In a separate study of 112 readers, almost half complained strongly about the difficulty of reading sans serif body type. As far as headlines go, 90 percent preferred sans serif lower case. |
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