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Serena Named to EContent 100 for Second Consecutive Year; Serena Collage Recognized as Best-in-Class Web Content Management Solution.

SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- SERENA SERENA Steam Explosion Resolution for Nuclear Applications  Software, Inc. (Nasdaq:SRNA sRNA
abbr.
soluble RNA
), the largest company solely focused on managing change throughout the application lifecycle, today announced that it has been named to EContent magazine's fourth annual EContent 100 list, which recognizes the leaders in the digital content market. Serena's Web content management (WCM WCM Web Content Management
WCM World Class Manufacturing
WCM Warning Coordination Meteorologist
WCM Wireless Connection Manager
WCM Wavelength Channel Module
WCM Württembergische Cattunmanufaktur (German cotton manufacturer) 
) product, Serena(R) Collage collage (kəläzh`, kō–) [Fr.,=pasting], technique in art consisting of cutting and pasting natural or manufactured materials to a painted or unpainted surface—hence, a work of art in this medium. (R), is a cost-effective, enterprise-class solution that simplifies and speeds the process of keeping Web site content updated and accurate.

"The EContent 100 list provides our readers with the necessary information to discern dis·cern  
v. dis·cerned, dis·cern·ing, dis·cerns

v.tr.
1. To perceive with the eyes or intellect; detect.

2. To recognize or comprehend mentally.

3.
 which products are going to help them accomplish mission-critical tasks," said EContent editor Michelle Manafy. "We have selected Serena as an EContent 100 winner for the second consecutive year, because Collage has emerged as an affordable, popular WCM product that solves the challenge of keeping Internet, intranet and extranet content current."

Serena Collage enables organizations to get control of critical Web content within a matter of hours through sophisticated site import capabilities. Because Collage supports industry standards and a wide variety of platforms, IT departments can leverage their existing infrastructure and user expertise.

"Collage approaches the task of managing content in a unique way," said Nathan Rawlins, senior product marketing manager at Serena. "Instead of requiring expensive, time-consuming site rework re·work  
tr.v. re·worked, re·work·ing, re·works
1. To work over again; revise.

2. To subject to a repeated or new process.

n.
, Collage is designed to take advantage of existing Web content and site infrastructure. This approach saves Collage customers time and money and frees organizations to focus on adding value to existing site content."

Editors and contributors from EContent magazine and Information Today select the EContent 100 based on an internal voting process which examines the breadth and depth of the industry. The award recognizes exceptional companies whose products are the foundation for the digital economy. The complete list is available in the December print issue of EContent and online at www.econtentmag.com/econtent100.

About Serena Collage

Serena Collage offers award-winning, enterprise-class Web content management functionality without the cost and complexity normally associated with these systems. Using Collage, IT organizations can rapidly gain control of existing Web sites without requiring extensive modification to existing IT infrastructure. Collage makes it easy for anyone within an organization to participate in the content management process through intuitive user interfaces targeted at different user types. Users can create and edit content directly within the context of the Web site, through drag-and-drop content upload or through common desktop tools such as Macromedia(R) Dreamweaver(R) or Microsoft(R) Word.

About Serena

SERENA Software, Inc. is the world's largest company solely focused on managing change throughout the application lifecycle. For more than two decades, Serena has enabled companies to automate change to the applications that run their businesses. Serena's Application Framework for Enterprises (SAFE(TM)) is the unique next-generation framework for Application Lifecycle Management The administration and control of an application from inception to its demise. It embraces requirements management, system design, software development and configuration management and implies an integrated set of tools for developing and controlling the project.  (ALM), providing cross-platform, cross-process and cross-organizational support across application lifecycle processes, regardless of platform. The SAFE approach helps streamline development, improve productivity and lower development costs, resulting in a highly efficient enterprise. Serena has more than 15,000 customer sites worldwide, including 49 of the Fortune 50. Serena is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , and has offices in more than 20 countries. For more information, please visit www.serena.com.

Microsoft is a registered trademark of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail,  in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries.

Macromedia and Dreamweaver are registered trademarks of Macromedia, Inc. in the United States and/or other countries.

Serena is a registered trademark of SERENA Software, Inc. SAFE is a trademark of SERENA Software, Inc. Collage is a registered trademark of Merant Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners.

Copyright (C) 2004 SERENA Software, Inc. All Rights Reserved.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 20, 2004
Words:611
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