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Serbia Broadband Chooses NDS to Protect and Power its Digital Cable Business, Further Extending Partnership.


Highlights:

* NDS See eDirectory.

NDS - Netware Directory Services
 to supply Serbia Broadband (SBB SBB Schweizerische Bundesbahnen (Swiss Railway)
SBB Sports by Brooks (sports webblog)
SBB Sociedade BĂ­blica do Brasil (Portugese: Bible Society of Brazil) 
) with conditional access Conditional Access (acronymized CA) is the protection of content by requiring certain criteria to be met before granting access to this content. The term is commonly used in relation to digital television systems, most notably satellite television. , middleware and electronic program guide (EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. ) for its national cable television network

* NDS already provides SBB with VideoGuard Express(TM) for its direct-to-home (DTH (Direct-To-Home) Typically refers to satellite TV broadcasting directly to a dish antenna on the roof of a house. See DBS. ) satellite television service

* Extension means that NDS is able to seamlessly secure and enable SBB's DTH and cable platforms from a unified headend

LONDON -- NDS (Nasdaq:NNDS NNDS Norsk Nettverk for Down Syndrom (Norway) ), the leading provider of technology solutions for digital pay-TV, today announced that it has signed a contract to provide Serbia Broadband (SBB), the largest cable operator in Serbia, with an end-to-end system to secure and enable its national cable television platform. NDS already provides its VideoGuard Express system to SBB's direct-to-home (DTH) satellite television service, which incorporates NDS' conditional access, Mediahighway([R])middleware and electronic program guide (EPG).

Under the terms of the agreement, NDS will equip SBB's cable network with VideoGuard conditional access, which secures service revenues of over $32 billion worldwide; MediaHighway middleware, which powers over 61 million set-top boxes (STBs); and its EPG solution. New cable STBs will be similar to SBB's existing DTH units, and are to be rolled out in the coming months.

Commenting on the news, Jeremy Maddocks, NDS Business Development Director for Central and Eastern Europe The term "Central and Eastern Europe" came into wide spread use, replacing "Eastern bloc", to describe former Communist countries in Europe, after the collapse of the Iron Curtain in 1989/90. , said, "Serbia Broadband has achieved incredible growth in the last few years and is one of the most innovative companies in Serbia. We are very happy to announce the extension of our relationship with SBB to now protect and enable their cable platform, which is the largest in the country." He continued, "This demonstrates NDS's unique capability to deliver a robust and secure multiplatform television service from a unified headend, and we look forward to continuing our successful partnership with SBB."

Dragan Solak, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Serbia Broadband, commented, "After a very competitive bidding Competitive bidding

A securities offering process in which securities firms submit competing bids to the issuer for the securities the issuer wishes to sell.


competitive bidding

1.
 process, we chose NDS for our cable network based on the strength of our existing relationship and their ability to provide a combined solution for both of our TV platforms." He added, "SBB has more then 90% broadband enabled subscribers and we are very excited about the transition of our video service to digital. NDS has proven to be capable of supporting our growth and delivering world-leading conditional access and middleware solutions on both DTH and cable services. We are very happy to be working with NDS on this venture."

About Serbia Broadband

Serbia Broadband is the largest national operator of cable television and broadband internet See broadband.  networks in Serbia, presently serving subscribers in more then 30 cities across the country. SBB has made significant investment in equipment and new technologies which enables the company to offer several advanced services such as broadband cable internet and premium television packages. SBB has also launched a regional direct-to-home satellite-delivered service under the TotalTV brand.

About NDS

NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of News Corporation, supplies open end-to-end digital technology and services to digital pay-television platform operators and content providers. See www.nds.com for more information about NDS.

Cautionary Statement Concerning Forward-looking Statements

This document may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market, regulatory and other factors. More detailed information about these and other factors that could affect future results is contained in our filings with the US Securities and Exchange Commission. Any "forward-looking statements" included in this document are made only as of the date of this document and we do not have any obligation, nor do we undertake, to publicly update any "forward-looking statements" to reflect subsequent events or circumstances, except as required by law.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 4, 2007
Words:634
Previous Article:Israel's 'yes' Chooses NDS Videoguard PC(TM) for the Launch of its Innovative Web-Based Content Service.
Next Article:NDS Partners with VBox and Cyberlink to Deliver the First Fully Converged TV and PC Platform to 'Yes'.
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