Sento introduces its Customer eXperience Platform.Sento Corporation recently announced that its patent-pending software-as-a-service SaaS solution, Customer Experience Platform (CXP CXP Common IFF Digital Transponder Program (US Navy shipboard and aircraft Identification Friend or Foe Transponder) ), has proved successful in pilot programs. CXP is a rules-engine that aims to optimize optimize - optimisation Web sites providing rich customer experiences. Using CXP, customer behaviors are analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. in real-time, and online Web sites are better able to respond rapidly, providing dynamic messaging and offers that motivate customers to take action. CXP's functionality allows customized marketing offers to be delivered at the moment customers are making decisions which affect their loyalty and decision to purchase. In a time when customer satisfaction and loyalty are financial necessities, CXP can help companies be more responsive and demonstrate their value to their customers. Specifically by connecting customers' interactions and behaviors with company data and ecommerce platforms, CXP delivers active personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and one-to-one marketing. Customers receive offers based on their personal online actions, buying history, geographic location or demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . [ILLUSTRATION OMITTED] www.sento.com |
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