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Sensory and consumer research in food product design and development.


9780813816326

Sensory sensory /sen·so·ry/ (sen´sor-e) pertaining to sensation.

sen·so·ry
adj.
1. Of or relating to the senses or sensation.

2.
 and consumer research in food product design and development.

Moskowitz, Howard R. et al.

Blackwell Black·well , Elizabeth 1821-1910.

British-born American physician who was the first woman to be awarded a medical doctorate in modern times (1849).
 Publishing

2006

358 pages

$184.99

Hardcover

IFT IFT Institute of Food Technologists
IFT Institut für Fenstertechnik (German: Institute for Window Technology)
IFT Illinois Federation of Teachers
IFT Integrated Flight Test
IFT Interfacial Tension
IFT Institute for Tropospheric Research
 Press series

TX546

Typically, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  industries are increasingly competitive, and creating global markets has only added to the increase in investment in consumer research. This collaborative effort by three academics who are also practitioners of sensory research with a keen understanding of the business keep the needs of those new to the field in mind as they cover locating emerging needs for corporate knowledge of sensory-based consumer input, using existing knowledge, understanding consumers' needs, bringing consumer mind-sets into a corporation, developing relevant product concepts, conducting high-level product assessment, determining what sensory research can do for the company, selecting appropriate tests and instruments and getting data from consumers, running a test in a respectful re·spect·ful  
adj.
Showing or marked by proper respect.



re·spectful·ly adv.
 and ethical manner that will meet the information needs of the company, and making the most of trends in sensory research.

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Publication:SciTech Book News
Article Type:Book Review
Date:Jun 1, 2007
Words:168
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