Sennari's CEO to Speak on Mobile CRM at the 2006 CES Game Power and Mobile Entertainment Conference; Bill Barhydt Will Discuss the Importance of the Customer Experience in Mobile Gaming on Jan. 4.CUPERTINO, Calif. & LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Bill Barhydt, seasoned executive of Sennari, the world leader in CRM-based applications for mobile phones, will participate on a panel entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Mobile Games: Advertainment and the Custom Branded Experience" at the 2006 CES Game Power and Mobile Entertainment Conference in Las Vegas. As a mobile content category, games have evolved in the past three years into a multi-billion dollar industry. The release of every new mobile gaming platform, including customer relationship (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications, has played a vital role in triggering the games industry boom. Barhydt will lend his expertise on how the relationship between games and advertainment, in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. and custom branded experience will help drive the mobile gaming industry as a form of entertainment. The session will be held on January 4 from 3:45-5:00 pm and will feature panelists representing different sectors of the industry, including platform, content and commerce, with Mark Friedler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GameDAILY, as moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup. . Other members of the expert panel are: --Levi Buchanan, site editor, IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) Entertainment, Inc. --Scott Debson, VP, Licensing & Publishing, Zingy zing·y adj. zing·i·er, zing·i·est Informal 1. Pleasantly stimulating: "The times are good. The living is easy. The vibes are zingy" Saturday Review. --Paul Handelman, VP, Publishing, Mobliss --Julian Corbett, VP, Business Development and Brand Partnerships, In-Fusio --Bill Nicholas Longano, chief marketing officer, Massive Inc. Sennari recently introduced PrizePlay(TM), a new category of mobile games with prizes, earlier this year and has already partnered with major carriers, including Vodafone. PrizePlay is a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. Built on Sennari's proprietary mCRM platform, PrizePlay offers many interactive features including: real-time game interaction; in-game transactions that involve storing points, currencies, tokens or coupons; pay-per-play or tournament style gaming models; and in-game prizing. "Mixing fun, interactive content with a rewards component and CRM functionality will become a major factor in loyalty as mobile content goes mainstream," Barhydt said. "Sennari's model introduces a new way of providing mobile games that not only have entertainment value, but also increase loyalty and provide real revenue potential, which hasn't been done in the past." For more information, please contact Vijay S. Chattha at vijay@sennari.com or 415-309-6041. About Sennari Sennari is the industry's first mobile loyalty and CRM platform that provides mobile carriers and content companies with solutions for reducing churn churn: see butter. and creating new revenue streams. Sennari's services enable all forms of consumer relationships within mobile applications, including transaction enablement, rewards programs and prize-based applications. Learn more at www.sennari.com. |
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