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Senior Citizens Enjoy "The Classics" At National Amusements; Entertainment Giant the Only Exhibitor Showcasing Movies of Hollywood's Golden Age.

DEDHAM, Mass.--(BUSINESS WIRE)--July 31, 1998--National Amusements, owner and operator of Showcase Cinemas, announced today that once again it will offer its popular Silver Screen Classics program at seventeen locations in Massachusetts, Connecticut, Michigan, Rhode Island and Ohio. For nearly a decade, National has been the only theatre exhibitor presenting special films to senior citizens.

"The program showcases 'classic' films from the golden age of Hollywood," said Shari E. Redstone, Executive Vice President of National Amusements, Inc. "We're thrilled to bring back special performances of legendary films that our moviegoers want to see again on the big screen."

Participating National theatres offer seniors the opportunity to enjoy "classic" films from the `30s, `40s and `50s. This monthly program includes the film, and a free popcorn and soft drink.

Started in September 1989 at the Showcase Cinemas East Hartford, the program has grown to seventeen locations. Because of its overwhelming success, National plans to expand the program to several new locations by early next year. A moviegoer at Showcase Cinemas East Hartford wrote, "Since I am a retired senior citizen over the age of 65, I remember the good old days when most pictures where like your Silver Screen Classics. Your efforts to show good films has rekindled my interest in going to the movies. Now, I have been going to the movies again, thanks to you."

This year National Amusements opens with Sun Valley Serenade, starring Sonja Henie and Glenn Miller at the following cinema locations: -0-


--August 3rd at Showcase Cinemas East Windsor -
 171 Bridge St., East Windsor
--August 4th at Showcase Cinemas W. Springfield 1-10 -
 864 Riverdale St., West Springfield
--August 5th at Showcase Cinemas East Hartford -
 936 Silver Lane, East Hartford
--August 6th at Showcase Cinemas Southington -
 1821 Meriden Waterbury Rd., Southington




-0-

All Silver Screen Classics films begin at 10:00 a.m. through August 6th and will cost one dollar. In the fall, National will showcase Bell, Book & Candle starring James Stewart and Kim Novak. Moviegoers may call their local participating National theatre for a complete listing of Silver Screen Classics film offerings. Beginning August 31st through May 31st all Silver Screen Classics films will begin at 1:00 p.m.

National Amusements, Inc. is a family-owned corporation based in Dedham, Massachusetts. National owns and operates more than 1,200 motion picture screens in the United States, United Kingdom and Latin America, and is the parent company of Viacom, Inc., which includes MTV Networks, Simon & Schuster, Blockbuster Video and Paramount Communications.

 CONTACT: National Amusements, Inc.
 Laura Yellen, 781-461-1600 x227
 lyellen@national-amusements.com


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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jul 31, 1998
Words:428
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