Senesco Technologies Inc. grants the exclusive rights to its proprietary gene technology for use in cotton to Bayer CropScience.

The agreement anticipates that the licensed technology will enable Bayer CropScience to significantly enhance cotton fiber and seed yields in its FiberMax brand on a global basis. In return, Senesco will receive success-bound development milestone and royalty payments upon commercialization.

COPYRIGHT 2007 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.

Reader Opinion

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:	MARKETING NEWS
Publication:	Agri Marketing
Date:	Sep 1, 2007
Words:	59
Previous Article:	Unity Seeds moves its Agronomy Center and headquarters from Kentland to West Lafayette, IN.(MARKETING NEWS)
Next Article:	ABG.(MARKETING NEWS)

Related Articles
Most crop producers cash in.(FOR OPENERS)
The United Soybean Board (USB), Chesterfield, MO, retains Osborn & Barr Communications (O&B), St. Louis, MO, as its primary communications...
Rhea & Kaiser Marketing Communications.(AGENCY NEWS)
Agriliance LLC purchases Dryacide USA, LLC.(MARKETING NEWS)
Get a grip on new rural economy--fueled by renewable energy.(MARKETING ENVIRONMENT)
Lessons learned: 93 MM corn acres!(Cover story)
Sales, goodwill built on the road.(THINKING OUTSIDE THE BOX)
Partner on a bold experiment: NCEW's pilot project aims to engage new opinion consumers.(SYMPOSIUM: The future of the editorial page)
Quill Driver Books.
Toyota to Conduct Autumn Traffic Safety Campaign.