Sendia Wirelessly Extends Salesforce.Com to Mobile Workers.Business Editors/High-Tech Writers Wireless Enterprise Symposium CHICAGO--(BUSINESS WIRE)--May 18, 2004 Sendia Corporation, a new provider of wireless enterprise solutions that extend desktop applications to mobile workers, announced today the launch of its highly-anticipated Wireless Salesforce Automation (SFA See sales force automation. SFA - Sales Force Automation ) Wireless Edition for salesforce.com. Now available, Sendia Wireless SFA wirelessly extends the features and functionality of salesforce.com to wireless handheld devices, including BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry Wireless Handhelds(TM) developed by Research In Motion (RIM) (Nasdaq:RIMM (Rambus Inline Memory Module) See RDRAM. See also RIM. )(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :RIM), giving mobile sales professionals wireless access to salesforce.com's on demand customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) services. Sendia is demonstrating its products at RIM's Wireless Enterprise Symposium (WES WES World Education Services WES Waterways Experiment Station WES Washington Elementary School (Visalia, California) WES Women's Engineering Society (UK) WES West Elementary School ), May 18-19, 2004, in Chicago. "Sendia has taken into account the needs of the end user when designing its wireless applications," said Gerry Purdy, Ph.D., principal analyst at MobileTrax of Cupertino, Calif. "Sendia's wireless applications deliver real and instant value to mobile users, allowing them to remain productive and go about their daily business without worrying about wireless connectivity issues." "Wireless SFA extends salesforce.com's CRM application to wireless environments, enabling BlackBerry users to remain connected to important customer information," said David Werezak, vice president, Enterprise Business Unit at Research In Motion. "With Sendia, salesforce.com and BlackBerry technology, sales professionals can easily and wirelessly access information while in the field to boost productivity and enhance customer responsiveness." "It's exciting to be working with a CRM powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. like salesforce.com," said Laura Fay, Sendia's vice president of Product Management. "Combining salesforce.com's industry-leading application with Sendia's advanced wireless technology represents a major opportunity for salesforce.com's 130,000+ subscribers. We know how important it is for mobile sales professionals to have access to their salesforce.com data when they're away from the office, which is why we developed this product to be fast, intuitive, and incredibly reliable." Application and Data Always Available Sendia designed Wireless SFA to work equally well both in and out of wireless coverage. The intelligent local application and its deep local data set are completely available for use seamlessly, without interruption, even if temporarily out of coverage. When coverage is available, bi-directional data updates occur automatically over the air in the background, with zero interaction required by the user. This allows all the benefits of being wireless to be realized, such as having access to current information, but avoids the shortfall of being unable to do real work when out of wireless coverage. "Automatic background synchronization (1) See synchronous and synchronous transmission. (2) Ensuring that two sets of data are always the same. See data synchronization. (3) Keeping time-of-day clocks in two devices set to the same time. See NTP. allows mobile users to work, uninterrupted, while trusting that the changes and updates they make are never lost, thanks to Sendia's Reliable Transport system," Alex Klyce, Sendia's executive vice president, explained. "Just because it's wireless doesn't mean you have to continuously be in a wireless network coverage area any more to remain productive." Customizable to Meet Each User's Needs Sendia's Wireless SFA provides extensive customizability, mirroring the customizability of the desktop version of salesforce.com. This allows IT administrators to configure the product to meet the specific needs of their individual mobile sales teams. Administrators can set up the application so that only data that is most relevant to their sales people is sent to the device, optimizing productivity in the field. Data fields can change to match customization on the backend or be re-arranged by priority of importance based on a user's most critical needs. All server-side customizations are automatically and wirelessly deployed to connected devices. Sendia Wireless SFA Gives Mobile Salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. an Edge Sendia's Wireless SFA wirelessly extends the salesforce.com application to the handheld environment without many of the problems typically associated with wireless versions of Web-based applications See Web application. . With Sendia Wireless SFA, there are no longer long boot-up times, lost connections, inefficient device interfaces, data exchange integrity and IT management issues. Instead, using Sendia, mobile workers have an edge over their competition by having immediate and constant access to their important customer files using a handheld device to access and update information. IT Retains Complete Control, Maintaining Network Security Sendia's engineers understand the challenges IT administrators face when implementing new technology solutions, which is why Wireless SFA is designed to put the IT department in complete control. From product configuration to device management, Wireless SFA gives IT administrators the ability to assign user rights and immediately disable To turn off; deactivate. See disabled. lost or stolen devices over the air. Additionally, device provisioning takes place over-the-air, resulting in near zero-touch for IT personnel. Wireless SFA safeguards customer networks by employing end-to-end security with 256-bit AES encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys. . The application also encrypts all passwords on the mobile device and server to ensure that networks are not compromised. Sendia's Streamlined Deployment Process Sendia has streamlined the deployment process so that companies seeking to empower their mobile sales people can have their teams up and running with the solution in a matter of weeks. Sendia's Wireless SFA gives salesforce.com subscribers instant access to their customer information. Sales teams can now access key customer information instantly while out on sales calls, between appointments, on business trips, or even on an airplane airplane, aeroplane, or aircraft, heavier-than-air vehicle, mechanically driven and fitted with fixed wings that support it in flight through the dynamic action of the air. . Since Wireless SFA is accessed via a handheld device, no laptop is required, eliminating time-consuming boot-ups, server log-ons and lengthy data retrievals. The Wireless Technology Behind Sendia Sendia has developed an advanced communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry based on a Class 4 transport working in combination with a transactional database model. Sendia's system continually compares changes to data on both client and server-side, automatically forwarding only changed data, speeding the exchange of data and ensuring the user always has the very latest information. The technology guarantees that no data is ever lost, and information is never duplicated. About Research In Motion (RIM) Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded Inserted into. See embedded system. technologies are used by thousands of organizations around the world and include the BlackBerry(R) wireless platform, the RIM Wireless Handheld(TM) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario Coordinates: Waterloo is a city in Ontario, Canada. It is the smallest of the three cities in the Regional Municipality of Waterloo, and is adjacent to the larger city of Kitchener. , RIM operates offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. (Nasdaq:RIMM) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com. About Sendia Founded in 2002, Sendia Corporation develops and markets software that extends existing enterprise applications to wireless handheld devices. Guided by a seasoned management team with extensive communication and networking experience, Sendia's mobile application server/smart client technology enables rapid development and deployment of secure wireless applications, fully integrated into enterprise applications, either on premises or in ASP-type environments. Sendia-powered applications are fast, easy to use and reliable wireless solutions that customers trust to get the job done. With Sendia, wireless works. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. |
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