Sendia Announces QuickStart for Wireless Salesforce Automation; Sendia's New QuickStart Feature Dramatically Reduces the Initial Setup Time for Mobile Wireless Users of Salesforce.

SANTA MONICA, Calif. -- Sendia Corporation, a wireless business application platform company, announced today QuickStart for Wireless Salesforce Automation (SFA) 2.2, the leading wireless application for Salesforce users. This new QuickStart component delivers a library of pre-configured filters making set-up simple and convenient for administrators, without any loss of flexibility or customizability when deploying users on Wireless SFA.

One of the new product features introduced with QuickStart is an enhanced, intuitive screen layout that gives administrators the choice between a set of standard default settings or custom configured settings. The pre-configured settings are designed for quicker profile creation and allow administrators to generate a mobile profile in seconds with little or no complexity so mobile users can begin accessing their data immediately on their handheld device.

"One of the cornerstones of salesforce.com's solutions has always been the ease of deployment and use," said Chuck Dietrich, senior director of business development and alliances for salesforce.com. "By adding the QuickStart feature to its Wireless SFA product, Sendia continues this tradition by minimizing the time and energy needed to get started with Wireless SFA, making deployment an extremely easy, administrator-friendly process."

"With the release of our QuickStart feature, we have effectively addressed the needs of the entire spectrum of users from those who just want to 'plug-and-play' to those requiring complex configurations," said Laura Fay, vice president of product management for Sendia. "For customers and prospects who are looking for out-of-the-box wireless SFA functionality, the QuickStart is the perfect option as it requires minimal time to get started and even less time to maintain, while still serving the needs of those wanting a high degree of customization and unique functionality."

"As a value added reseller, it is critical to our success to have products that are easy for customers to set up and run," said Brent Mellow, executive vice president at MW Advisors. "By adding QuickStart to Wireless SFA, Sendia has pulled out all the stops and given administrators an extremely easy way to get started, which is a major selling point for our customers and prospects."

The QuickStart feature in Wireless SFA is ideal for over-burdened IT administrators who need a wireless SFA solution that works 'right out of the box' with no configuration requirements. It lets administrators set up account profiles in seconds so users can get started right away while still providing the option to make either minor or major modifications to a default profile at a later date, should the need arise.

The process of creating and editing profiles in Wireless SFA has also been improved thanks to a more user-friendly interface that places configuration options in an easy point-and-click format. Administrators can quickly identify the profile they want, view the current configuration and add or remove items using a side-by-side window that enables at-a-glance comparisons.

All versions of Wireless SFA 2.0 now ship with the QuickStart feature and are available immediately either directly from Sendia at 877-SENDIA-1 or through its network of reseller partners.

About Sendia

Sendia Corporation develops and markets software that extends existing enterprise applications to wireless handheld devices such as the BlackBerry(R) Wireless Handheld(TM) and palmOne Treo(TM). Sendia's mission is to make wireless work flawlessly for the business user. The company's Wireless WorkSpace technology provides third-party developers with the tools they need to extend the core functionality of virtually any business application to the handheld. Sendia's advanced mobile application server, centralized management system, development studio, and device-side smart-client enable rapid development, deployment and management of secure wireless applications fully integrated into business back office systems.

Sendia is focused on driving user adoption together with enterprise application vendors, building strong partnerships and OEM relationships with leading vendors such as Siebel, PeopleSoft and salesforce.com. Available in hosted and on-premises editions, Sendia-powered applications are fast, easy to use, and reliable wireless solutions that customers trust to get the job done.

To learn more, visit www.sendia.com. With Sendia, wireless works.

Sendia is a registered trademark of Sendia Corporation, Santa Monica, California. Other names used may be trademarks of their respective owners. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.